Digital Media Specialist

Employer
Costa Eagle Media
Location
Methuen, MA
Posted
Jul 15, 2017
Administrative Jobs
Technology, Multimedia & Audiovisual
Jobs Outside Higher Education
Other Jobs Outside Higher Education
Institution Type
Outside Academe


Job Description

Costa Eagle Media is looking for a Digital Marketing Manager to develop, enhance, track and optimize digital marketing campaigns for our radio station group which consists of four websites and various social media platforms.

Responsibilities include:
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Suggest, Design, and maintain our social media presence with promotional and marketing concepts.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative marketing and growth strategies
  • Collaborate with internal Management and Marketing teams to create Revenue and enhance the user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Ideal Candidates should have 2+years of experience in digital marketing and revenue creation.

Compensation is commensurate with experience.

Company Description
Costa Eagle Media has been a leader in Broadcasting... for over 25 years. This partnership was originated in 1998 between Costa Communications and the Lawrence Eagle Tribune. The radio station group owns 4 am stations and 3 FM stations. Now, with the addition of digital media the company would like to diversify and include all types of Media to its clients and listeners.


Methuen, MA

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Sat, 8 Jul 2017 12:41:16 PDT

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