Social Media Producer / Digital Marketing Specialist
Basic Functions: Plan and produce social media content. Monitor and manage social media communities, responding to and engaging with the college's constituents. Build brand awareness through paid and organic digital marketing on social media, search, and other pay-per-click networks.
Essential Job Functions: * Implement the college's social media and overall branding strategies, working closely with members of both the digital and content teams within University Communications. * Create, write, and publish content to the college's social media channels, including Facebook, Twitter, and Instagram, in concert with brand and editorial guidelines. Monitor these channels, responding to and interacting with prospective students, current students, parents, alumni, faculty, staff, community members, and other audiences and constituencies. Perform community management tasks, acting on membership requests, organizing audiences, and keeping branding current. * Create and manage paid digital marketing campaigns, with an understanding of specific channel tactics and techniques (e.g. social media, organic/paid search, remarketing, video pre-roll). * Monitor college's search engine optimization (SEO) performance. Create and maintain inbound marketing pages within Denison's content management system. * Track key analytics and provide frequent reports on trends, constituent growth, and brand visibility to University Communications and senior administration. * Keep current on best practices and emerging platforms. * Advise key campus offices (e.g. Office of Admission, Office of Alumni & Family Engagement, Annual Fund) on digital marketing opportunities as well as best practices for e-mail marketing. Partner with these offices on creative concepts for and implementation of social media and digital marketing campaigns. * Responsible for periodically checking social media accounts over evenings and weekends, to watch for emerging situations and advise stakeholders on appropriate responses. * As member of the college's emergency communications team, deliver public information by way of social media. * Perform other duties as assigned.
Minimum Qualifications: * Bachelor's degree. 3-5 years of social media and digital marketing experience. * Demonstrate an understanding of targeted advertising, audience segmentation, digital acquisition. and conversion, search engine optimization (SEO), inbound marketing, as well as utilizing analytics to inform and drive strategy. * Ability to deliver institutional messaging through a voice and personality appropriate for social media and other digital channels. * Excellent writing skills for a fast-paced digital environment. * Ability to juggle several projects and deadlines. * Ability to work independently and on a team. * The ability to produce and withstand pressure in a dynamic work environment - effective time management skills, a keen eye for detail, and organization.
Preferred Qualifications: * Experience with popular social media and digital marketing platforms such as Hootsuite, Sprout Social, Google AdWords, Facebook Business Manager, and Emma. * Experience with content management systems such as Drupal and WordPress. * Basic photography and video skills for capturing content. * Experience in emergency/crisis communication situations.
Salary: Competitive based on experience