Assistant Director of Admissions Communications

San Rafael, California
Jul 11, 2017
Institution Type
Four-Year Institution

Position Summary:

As part of an established and successful undergraduate recruitment team, will promote the value of a Dominican education and work to recruit, evaluate, and admit first year and transfer students to the University to help meet recruitment goals. The Assistant Director of Admissions Communications is essential to supporting the mission and enrollment goals of Dominican University of California and ensuring the current and future academic quality and fiscal health of the University. The Assistant Director will act as the department’s communications manager, working closely with the Senior Director of Marketing and the Assistant Vice President of Undergraduate Admissions, and will be responsible for all aspects of admissions communication including creating the strategic admission communication plan, managing the print and electronic communication for recruitment of first year freshmen, transfer, and Adult Degree Program students, communication pertaining to admitted student events both on and off campus and analysis and assessment of the impact of communication strategies compared to previous years.


Communications Management

  1. Develop an integrated communication plan aligned with the objectives and enrollment goals of Undergraduate Admissions.
  2. Develop and implement email, digital, and print communications for Undergraduate Admissions. 
  3. Develop, coordinate, and maintain an integrated communication campaigns with the Social Media Coordinator in the Office of Admissions (Facebook, Twitter, Instagram, Snapchat, blogs etc.).
  4. Manages the communication details of on and off-­campus events for Undergraduate Admission; including, but not limited to Preview Days for prospective students and Admitted Student Open House for admitted students.
  5. Hire, train, & supervise 1-2 Ambassador Communication Student Interns to support the development, implementation, and analysis of strategic communication efforts.

Recruitment Travel

  1. Coordinate all aspects of travel including scheduling, transportation, and accommodations.
  2. Evening and weekend hours will be required throughout the year in addition to extensive overnight travel as dictated by the fall and spring travel recruitment schedule.   

Recruitment Events

  1. Assist in coordination of recruitment events such as open houses and receptions.
  2. Attend recruitment events on and off campus to interact with prospective students.
  3. Visit high schools to promote Dominican and recruit students by giving presentations, speaking with students individually, and meeting with guidance Counselors.
  4. Represent Dominican at community college and high school college fairs and transfer days.

Prospective Student Counseling

  1. Manage student interest in assigned regional territory from inquiry to registration.
  2. Establish a relationship with prospective students and their families through telephone, email, and mail contact, interviews, events, etc.
  3. Answer questions about admissions and follow up with personal needs and matters.
  4. Schedule campus visits for students and families.
  5. Conduct admission interviews and tours, arrange for classroom visits, and give presentations to prospective students and groups.

Application Review

  1. Review student files including transcripts, test scores, essays, applications, and letters of recommendation for evaluation purposes.
  2. Follow up with applicants to complete files and update necessary information.

Daily Operations

  1. Assist in managing communication flow with students by preparing letters, putting packets together, reception work, data entry, tracking documents, etc.
  2. Work with high school and college counselors to update Dominican materials in office and establish a relationship so that they will refer students.
  3. Enter and track information in database to manage territory recruitment.
  4. Meet regularly with supervisor and team members to ensure clear communication within the office.
  5. Send weekly reports on territory and project management to supervisor to track progress throughout the year.

Project Management

  1. Participate in and lead ongoing admissions office projects such as student ambassadors, campus events, alumni programs, publications, electronic recruitment, promotional items, etc.
  2. Develop and maintain appropriate manuals for program management.

Perform other duties as assigned.

Required Qualifications:

  • Bachelor's degree from four-year college or university
  • Two years experience in an academic recruitment environment
  • Ability to work independently and manage timelines in deadline driven environment
  • Ability to collect and analyze data for recruitment metrics
  • Strong verbal and written communication skills
  • Experience in collecting and analyzing data for recruitment metrics
  • Proven ability to deliver presentations to diverse constituencies
  • Proficient computer literacy
  • Project and event management skills
  • Current driver’s license and satisfactory driving record required and must be maintained
  • Must be able to rent automobiles

Preferred Qualifications:

  • Experience with utilizing CRM (Constituent Relationship Management) platforms highly desirable.
  • Previous admissions experience in an College or University setting

Additional Position Information

  • Position open until filled
  • Must be willing to consent to a background check

Dominican University of California is an independent, international, learner-centered university, offering both undergraduate and graduate programs. Dominican has a 1:10 teacher-to-student ratio, an average class size of 16, with a small-town feeling in a park- like campus. We blend interdisciplinary core courses, real-world studies, and small classes with close and supportive academic advising and mentoring.

Application Procedures

  • Link to apply: 
  • A cover letter is required
  • Compile resume/CV and cover letter in one pdf document and upload in the Resume/CV section
  • For further questions on the application process, please contact

Dominican University of California is an Equal Opportunity Employer committed to excellence through diversity, and takes pride in its multicultural environment. We are committed in thought, word, and deed to recruiting and retaining a workforce that values the diversity of its student body. The University actively promotes an institutional culture that practices equity and inclusion. We strongly encourage applications from members of all under-represented groups in higher education.

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