Marketing Manager

Location
Boston
Posted
Jul 07, 2017
Institution Type
Four-Year Institution


Northeastern University

Marketing Manager

Requisition Number: STFR002972

Division/College: NU Global Network

Location: Boston Main Campus

Full-time/Part-time: Full Time

Responsibilities:

The Marketing Manager is responsible for creating, deploying, tracking and measuring marketing strategies for degree programs, disciplines and initiatives across multiples colleges within Northeastern University Global Network. Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University and its programs. The Marketing Manager works in collaboration with the Director of Marketing, the Enrollment Marketing and Communications, Admissions and the academic teams to meet goals for assigned projects and portfolios.

Key responsibilities include, but are not limited to:

  • Define the overall marketing strategy, messaging and positioning for degree programs, sectors, audiences and initiatives within Northeastern University Global Network
  • Develop and manage execution of marketing plans through effective project management skills
  • Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment
  • Work collaboratively with Enrollment Marketing team to ensure that all marketing reflects consistent and timely on-brand messages
  • Build and maintain relationships with internal and external university partners and manage marketing vendors (creative teams, agencies, print production etc.)
  • Utilize marketing automation tool (Marketo) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process
    Collaborate with marketing team to effectively manage the budget for assigned degree programs, disciplines and initiatives

    Qualifications:

    Bachelor’s degree in Business, Marketing or related field with minimum of 4 years experience in marketing and communications. Higher education experience preferred. Demonstrated success in the development and implementation of marketing strategies. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Strong project management skills and ability to manage stakeholder expectations. Strong written and verbal communication skills. Ability to think and act both analytically and strategically. Experience working with a marketing automation tool and customer relationship management system (CRM) a plus.

    Additional Information:


    To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern

    Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.






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