Strategic Marketing Coordinator

Strategic Marketing Coordinator

Employee Type: AP-Administrative Professional

Position Number: 101283

Work Location: Pullman

Summary of Duties:
The Strategic Marketing Coordinator will be responsible for researching, surveying and providing analysis on solicitations in the form of online engagement, direct mail, and email. This position will also be responsible for creating test segments for 100 or so direct mail and email solicitations to assist in the strategic direction for the Annual Giving programs. The Strategic Marketing Coordinator works with development coordinators to ensure creative content is produced for direct mail pieces. Additionally, he/she design research plans, collects and analyzes data and then interprets and reports the results to the Director of Annual Giving and other constituencies in order for them to make informed decisions.

The Strategic Marketing Coordinator is responsible for the planning of programs to engage Washington State University recent graduates and students as volunteers and donors. The incumbent will be responsible for the creation and enhancement of an environment that emphasizes the philanthropic spirit of Washington State University through education, marketing, activities, solicitation, volunteer involvement, and enhancement of private support and its effects on the university.

Additionally, this individual participates in and/or coordinates the development and implementation of fundraising activities to meet the Annual Giving unit's goals. The Strategic Marketing Coordinator represents the WSU Foundation and the University to internal and external constituents while fostering positive working relationships necessary to meet unit and fiscal year goals.

Required Qualifications:
A Bachelor’s degree in marketing, public relations, communications or related field and three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.

Posting Open Date: 06/29/2017

Posting Close Date: 8/9/2017

Open Until Filled: No

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Washington State University is an Equal Opportunity/Affirmative Action Educator and Employer.