Strategic Marketing and Data Analyst

Strategic Marketing and Data Analyst

Employee Type: AP-Administrative Professional

Position Number: 101283

Work Location: Pullman

Summary of Duties:
The Strategic Marketing and Data Analyst will be responsible for researching, survey and proving analysis on online engagement, direct mail, and email solicitations. The annual giving team must continue to be strategic through increased segmentation and testing. This position would be responsible for creating test segments for the 100 or so direct mail and email solicitations to assist in the strategic direction for the annual giving solicitations. Recommendations should work to complement multi-channel solicitation strategies.

This position is responsible for working with the other development coordinators to ensure creative is developed for direct mail pieces and developing a test cycle within each direct mail or email solicitation. Assists in providing an understanding of timing of solicitation based on research and analysis. Work with the Director of Annual Giving to develop short and long range plans based on testing cycles.

In partnership with the Director of Annual Giving, oversees program and volunteer management of Annual Giving programs and associated activities. The Strategic Marketing and Data Analyst is responsible for the planning of programs to engage Washington State University Recent Graduate and Students as volunteers and donors. The incumbent will be responsible for the creation and enhancement of an environment that emphasizes the philanthropic spirit of Washington State University through education, marketing, activities, solicitation, volunteer involvement, and enhancement of private support and its effects on the university. Participates in and/or coordinates the development and implementation of fundraising activities to meet the Annual Giving unit's goals. This position represents the WSU Foundation and the University to internal and external constituents and fosters the positive working relationships necessary to meet unit and fiscal year goals

Required Qualifications:
A Bachelor’s degree in marketing, public relations, communications or related field and three (3) years of professional level experience in marketing, promotional or related work. Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.

Posting Open Date: 06/29/2017

Posting Close Date: 8/9/2017

Open Until Filled: No

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Washington State University is an Equal Opportunity/Affirmative Action Educator and Employer.