Marketing Coordinator

About The Unit: The University of Chicago Booth School of Business is the second-oldest school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges. Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment. Chicago Booth is proud to claim: - an unmatched faculty. - degree and open enrollment programs offered on three continents. - a global body of nearly 50,000 accomplished alumni. - strong and growing corporate relationships that provide a wealth of lifelong career opportunities. As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment. For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/

Unit Job Summary: The Marketing Coordinator supports the Chicago Booth Evening MBA and Weekend MBA admissions and marketing teams. Execute a range of marketing tactics used to attract prospective students to the program locally and nationally, and help convert program inquiries to applicants. PRINCIPAL DUTIES AND RESPONSIBILITIES Email communications - Coordinate weekly email communications, including drafting, proofing, and scheduling. - Design email headers, social media graphics, and other graphics in line with Chicago Booth branding standards. Blog, web, and social media management - Source content to use for the Programs' blog posts (~3-4 per month), as well as content for the Programs' social media channels. Strong blog-writing skills are a plus. - Contribute to the Programs' social media strategy by finding content, writing posts, and developing social campaigns. - Maintain regular website updates - Assist with ongoing reorganization of website content. Marketing and Strategy - Work with current students, alumni, and staff to create a broad range of content for the blogs, social media campaigns, email campaigns, and advertising campaigns. - Use metrics and data to drive strategies and tactics. - Maintain regular contact with the Central Marketing team at the Harper Center Campus in Hyde Park. - Attend Central Marketing meetings at the Harper Center Campus in Hyde Park as needed.

Unit Education: Bachelor's degree required, concentration in marketing, graphic design, or communications-related area preferred.

Unit Experience: Minimum two years of marketing or related experience required. Digital marketing and CMS experience preferred

Unit Job Function Competencies: Exceptional English language skills, particularly business copywriting and editing, required. Demonstrable knowledge of content creation, design basics, social media tactics required. Strong project management skills required. High degree of organization and professionalism required. Creative thinker who is able to meet deadlines required. Demonstrated proficiency in Adobe Creative Suite (PhotoShop, Illustrator, InDesign) including vector creation required. Ability and willingness to work evening and weekends when needed and attend events outside of normal work hours required.