Assistant Vice President for Undergraduate Admissions and Marketing

Coral Gables, Florida
Jun 28, 2017
Executive Administration Jobs
C-Level & Executive Directors, Vice Presidents
Institution Type
Four-Year Institution
The University of Miami is considered among the top tier institutions of higher education in the U.S. for its academic excellence, superior medical care, and cutting-edge research. At the U, we are committed to attracting a talented workforce to support our common purpose of transforming lives through teaching, research, and service. Through our values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity and Teamwork (DIRECCT) we strive to create an environment where everyone contributes in making UM a great place to work. We are one of the largest private employers in Miami-Dade County; home to more than 13,400 faculty and staff from all over the world.

TO APPLY FOR THIS POSITION: Please send your resumes to

The Division of Enrollment Management has an exciting opportunity for a Assistant Vice President for Undergraduate Admissions and Marketing.

General Description (Purpose and Function):
The primary responsibility of this position is to develop and implement an integrated marketing and recruitment strategy for new undergraduate students (freshman and transfer) while overseeing a holistic admissions process. This involves leading all undergraduate recruitment efforts (at the domestic and international levels). This pertains to advanced knowledge of recruitment and operations technology (web and social and digital media), direct mail, telemarketing, advertising, and on and off campus programming. Within this, significant market research knowledge relative to potential growth markets domestically and internationally is required. Additionally, a systems and analytic approach to recruitment and admissions is critical to success. A critical element to this position involves leading, managing, mentoring, and coaching the undergraduate admissions team. The position also involves understanding a productive and efficient application operations unit for multiple levels.

Primary Duties and Responsibilities:
• Develops and implements an integrated marketing and recruitment strategy for undergraduate students.
• Researches and analyzes potential growth markets domestically and internationally and incorporate with the integrated marketing and recruitment plan.
• Leads strategic initiatives relative to print, direct mail, telemarketing, multimedia, web, and social and digital media as tied to undergraduate recruitment at the domestic and international levels for both freshman and transfer students.
• Develops an undergraduate domestic and international recruitment strategy involving high school and community college visits, college fair attendance, telemarketing, and on and off campus recruitment events.
• Utilizes a holistic admissions process and rubric.
• Prioritizes on campus recruitment events to highlight the institution’s competitive advantages.
• Leads community college articulation agreement initiatives.
• Leads advertising and retargeting initiatives.
• Develops an undergraduate admissions organizational structure that highlights the importance of on campus events, off campus recruitment, transfers, students of color, guidance counselor relations, legacy and siblings, student ambassadors, and application evaluation.
• Manages, mentors, and coaches the undergraduate admissions team providing a path for professional growth and development.
• Analyzes undergraduate admissions data to ensure enrollment number, profile, and diversity initiatives are achieved.
• Leads the development of reporting tools to assess application volume, campus visit productivity, and other metrics to assess application and enrollment forecasting.
• Develops and manages the undergraduate admissions recruitment budget, including forecasting of needs.
• Knows and adheres to NCAA and Atlantic Coast Conference regulations as they pertain to recruitment and eligibility.
• Serves on campus committees as related to undergraduate admissions.
• Attends undergraduate admissions, marketing and recruitment related conferences as necessary to develop professional skill set.
• Performs other duties as assigned by the Vice President.

Qualifications: (Education/Training and Experience Required)
• Master’s degree preferred. Preferably in Higher Education, Business, or related field.
• Ten (10) or more years directly related experience in undergraduate admissions.
• Advanced skill in higher education marketing, recruitment and communications – particularly the web and social media.
• Superior coaching, mentoring, team building and supervisory skills.
• Superior market research and analytical skills.
• Superior management skills and experience.
• Thorough mastery of a productive and efficient admissions operations process.
• Demonstrated quantitative, qualitative and analytical problem solving skills.
• Knowledge, understanding and technical savvy of student information systems.
• Superior communication skills.
• Demonstrated time management and organizational skills.
• Ability to communicate with internal and external stakeholders at multiples levels regarding admission and operational processes.
• Successful experience writing and developing undergraduate marketing and communications publications.
• Demonstrated ability to analyze macro and micro level admissions related issues and trends.
• Skill in recognizing opportunities to create efficiencies using new processes and technologies.
• Demonstrated ability to juggle multiple priorities and multitask.
• Attention to detail.
• Ability to work with leadership within colleges regarding issues impacting undergraduate admission.
• Any appropriate combination of relevant education and/or work experience may be considered.

TO APPLY FOR THIS POSITION: Please send your resumes to

The University of Miami is home to some of the brightest minds in the world. We are committed to educating and nurturing students, creating knowledge, and providing service to our community and beyond. The University of Miami offers competitive salaries and a comprehensive benefits package including medical and dental benefits, tuition remission, vacation, paid holidays and much more. The University of Miami is an Equal Opportunity/Affirmative Action Employer. Come join us!