Marketing Specialist 1



Stanford University

Marketing Specialist 1

Job Number:
75328

Marketing and Communications Associate:


The PERTS lab within the Department of Psychology is looking for a full time Marketing and Communications Associate.


The PERTS lab is an applied research center at Stanford University that partners with schools, colleges, and other organizations to improve student motivation and achievement on a large scale. In the process, PERTS conducts research that enables us to improve our programs and to expand what is known about academic motivation. The Marketing & Communications Associate will oversee the planning and execution of our marketing and communications strategy to raise the profile of our mission and to increase the engagement of prospective and existing partners across sectors (funders, policy makers, educators, higher education educators), with the ultimate aim of raising financial and strategic support from these audiences. This will include developing persuasive cases for support, innovative marketing campaigns and powerful communications materials, working with our program and research team to communicate effectively and confidently our products, programs, and research. The role will provide essential support to the Executive Director and the senior leadership team at PERTS.


The Marketing & Communications Associate will work in collaboration with the program/research implementation team to develop timelines, program/research materials, and recruitment materials for our mission-critical programs/research. Additionally, the person in this role will work with the senior leadership team to develop organizational marketing materials and campaigns to promote the mission of PERTS, answer general questions about PERTS, and track the effectiveness of marketing campaigns.


Because this role will interface with a variety of different stakeholders, excellent organization, project management, and communication skills are required. Familiarity and experience with marketing and communication campaigns is desired. Knowledge of current issues related to K-12/higher education and social science research is a strong plus. Finally, because PERTS is focused on using web-based technology to implement programs, basic familiarity with web development is also a plus.


CORE DUTIES*:

  • Execute marketing strategies to meet business objectives.

  • Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.

  • Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).

  • Manage the design and production of select marketing materials.

  • Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.

    * - Other duties may also be assigned


    MINIMUM REQUIREMENTS:

    Education & Experience:

    Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.


    Knowledge, Skills and Abilities:

  • Previous experience in product, program and/or services marketing.

  • Ability to work independently to meet expected deadlines and schedules.

  • Experience with managing projects.

  • Knowledge of marketing across channels including digital and print.

  • Familiar with market research and data analysis.

  • Creative problem solver.

  • Excellent oral and written skills.


    Certifications and Licenses:

    None


    PHYSICAL REQUIREMENTS*:

  • Constantly perform desk-based computer tasks.

  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.

  • Occasionally grasp forcefully,writing by hand.

  • Rarely sort/file paperwork.

    * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.


    WORKING CONDITIONS:

  • Occasional work on evenings and weekends.


    WORK STANDARDS:

  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.

  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.

  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.


    Final offers of employment are contingent upon successful completion of national criminal background check, national sex offender registry search and, where applicable, driving record.


    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.






    Job: Marketing

    Location: School of Humanities and Sciences
    Schedule: Full-time
    Classification Level:

    To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.






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