Digital Content Publisher
Job Description Summary: The Digital Content Publisher oversees and executes creative and content timelines and tracks deliverables across the digital team to ensure projects are launched on time. This position will coordinate, manage and update content on the external-facing website and other digital channels, ensuring consistency with the university's vision, goals and style guidelines while keeping digital content fresh and dynamic. The Digital Content Publisher is responsible for the build, quality assurance (QA) and publishing of creative assets/experiences on the university's site. This role manages a high volume of projects and last-minute requests that require a strong attention to detail and the ability to prioritize a fluctuating workload. Duties include but are not limited to: Under the general direction of the Director of Digital Marketing, collaborates with University Communications team members and university partners to coordinate and post written, photographic and video content to deliver highly effective digital experiences across the university's various digital channels. Coordinates and supports continual content enhancements on furman.edu, fostering strong relationships with internal constituents including the Admissions, Development and Alumni offices, as well as academic and other administrative departments. Collaborates with Digital Content Strategist to develop timelines and deliverables for digital teams and tracks via workflow tool to ensure deadlines are met, dependencies established and risks mitigated. Collaborates with Digital Content Strategist to create and manage weekly website content updates and implement search engine optimization best practices using content management tools and systems. Effectively communicates project status, deliverables and upcoming deadlines to creative and content teams as well as clients. Proactively works with digital content team, partners and key stakeholders to understand university priorities and determines how to best leverage digital content to achieve those goals. Utilizes analytics and reporting to evaluate performance on digital experiences and provide recommendations. Provides guidance to campus web content editors on site standards, usability and accessibility, brand guidelines, widget usage, and best practices of user interface design. Directs the testing of digital experiences to ensure quality assurance is achieved and identified issues are resolved prior to launch. Manages and implements large-scale migration of content during web redesigns and changes in content management systems. Furman University is committed to educating the whole student, encouraging academic and emotional growth while also providing the practical skills necessary to succeed in an ever-changing world. At the core of the University is a dynamic engaged learning philosophy that's grounded in the liberal arts and sciences. Students are taught by top-notch professors whose chief priorities are teaching and guiding undergraduate students;all within a close-knit campus community where ideas and perspectives are valued and encouraged. The Furman Advantage promises all students an education that delivers value by preparing them for successful, meaningful lives. Guided by a community of mentors and supported by institutes and centers, students chart personalized four-year pathways that are made meaningful through guaranteed engaged learning experiences. Our institutes and centers ensure there is a connection between the resources of Furman and the communities that we serve and strengthen. The Richard Riley Institute is a nonpartisan public policy think tank that promotes discussion and analysis of issues critical to South Carolina's future. The David E. Shi Center for Sustainability acts as a research hub and action center where students, educators and community leaders work together to explore sustainability challenges and generate scalable solutions. The Institute for the Advancement of Community Health serves as a convener of programs, educational initiatives, ideas and resources working collectively to bridge the population health gap of the Greenville community and beyond. The student experience at Furman includes NCAA Division I Athletics, a vibrant student life culture encouraged by a 100 percent residential community, and a campus that is internationally recognized for its beauty. Founded in 1826, the private university is located in the award-winning city of Greenville, South Carolina. Modern, sophisticated academic buildings are complemented by comprehensive athletics, recreational, and social facilities. Student housing ranges from traditional residence halls to apartments. The 750-acre campus features an Asian garden, a replica of Henry David Thoreau's cabin, a Florentine bell tower, a spring-fed lake, 13 miles of paved trails through the woodlands for hiking and biking, and an 18-hole golf course. Furman University is an Equal Opportunity Employer committed to increasing the diversity of its faculty and staff. The University aspires to create a community of people representing a multiplicity of identities including, but not limited to, gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities. More information about Furman University http://www.furman.edu/About/About/Pages/default.aspx More information about Greenville, SC https://www.youtube.com/watch?v=zOhkYvKk0XA
Minimum Qualifications: Bachelor's degree in public relations, marketing, advertising or related field. Three or more years of experience in web content management, social media/digital marketing communications. Three or more years of experience working in WordPress or similar content management tools, page publishing tools and/or other web tools. Deep understanding of the principles of information architecture, user experience and analytics/testing (including mobile). Digital design experience using Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver), HTML5, CSS3 or Bootstrap. Experience with SEO and Google Analytics. Strong organizational and communication skills . Proficient with Microsoft Office Suite. Profound attention to detail and excellent time-management skills. Advanced written communications skills and working knowledge of writing for the web. Knowledge of social media platforms, usability and accessibility best practices.
Preferred Qualifications: Experience with Hubspot preferred.
Salary Grade: Level 5 $34,600.00 - $53,600.00
Special Instructions: Full Time