Digital Media Specialist

Fayetteville, AR
Jun 14, 2017
Institution Type
Four-Year Institution

Posting Number C838P

Quick Link for Posting

Working Title Digital Media Specialist

Position Number 12086

Department Fay Jones Architecture Design

About the University

Founded in 1871 as a land grant institution, the University of Arkansas is classified by the Carnegie Foundation among the top two percent of universities in the nation with the highest level of research activity. Ten colleges and schools serve more than 27,100 students with more than 200 academic programs. University of Arkansas students earn nationally competitive awards at an impressive rate and represent 50 states and more than 120 countries.
Located in the stunning Ozark Mountains of Northwest Arkansas, Fayetteville is home to the University of Arkansas campus, known for its spectacular views and ample green spaces. Fayetteville is considered one of the country's finest college towns, and the surrounding northwest Arkansas region is regularly ranked one of the best places to live in the U.S. Some of the nation's best outdoor amenities and most spectacular hiking trails are within a short drive of campus.
As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

About the College/Department

Department Home Page

Job Type Staff

Summary of Job Duties

The Digital Media Specialist for the Fay Jones School of Architecture and Design will create and curate website content; maintain best practices for search engine optimization, such as conducting keyword research, correcting broken links and misspellings, adding appropriate headings and meta tags, and optimizing photos and videos to improve page speed; and measure additional KPIs. This position will work directly with the Director of Communications to understand, create and implement communications strategies for the school among digital mediums, including website, social media, blogs, videos, podcasts and email marketing. This position will also have an understanding of website analytics and make recommendations based on analytics to improve website usability and engagement. This position will support, promote and strengthen the Fay Jones School brand, while ensuring consistency within the University of Arkansas brand.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Minimum Qualifications: Please ensure that all relevant application materials include details addressing the minimum qualifications. Applicants not meeting the minimum qualifications will be disqualified from consideration.
  • The formal education equivalent of a bachelor's degree in journalism, public relations, or a related area
  • Two years of experience in journalistic activities or a related area

Does this job require any license(s)/certification(s)? No

If yes, please specify

Preferred Qualifications
  • At least one year of professional experience writing content for the web
  • Experience with the content management system OmniUpdate
  • Experience with SEM Rush, Screaming Frog, Google Search Console, Schema
    Google Analytics' GAIQ certification
  • Experience with Photoshop and other media editing software

Knowledge, Skills and Abilities (KSAs)
  • Knowledge of search engine optimization
  • Knowledge of web analytics
  • Knowledge of content management systems
  • Basic knowledge of HTML
  • Exceptional written and verbal communication skills
  • Excellent analytical and project management skills
  • Ability to read and understand information and ideas presented in writing
  • Ability to work quickly with attention to detail
  • Ability to multitask and perform under tight deadlines
  • Ability to maintain websites

Physical activities associated with this position

For questions regarding reasonable accommodations please contact the Office of Equal Opportunity and Compliance 479-575-4019.


  • Driving
  • Standing


  • Hearing
  • Sitting
  • Talking
  • Walking


  • Manipulate items with fingers, including keyboarding
  • Repetitive motion

The worker is required to have visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes. The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned (i.e., custodial, general laborer, etc.) or to make general observations of facilities or structures (i.e., security guard, etc).

Physical Conditions None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Work Schedule Monday - Friday 8:00 a.m. - 5:00 p.m.

Overtime Eligible Yes

Is this position weather/event essential? If yes, the employee in this position will report to work at the scheduled time when the University is closed due to inclement conditions. No

Work Location/Building Fayetteville Campus - Vol Walker Hall

Benefits Eligible Yes

Appointment Percent 100

Salary $30,713

Pay Grade Level C116

Does this Position require a Motor Vehicle Reports Check? No

Does this position require a background check? No

Does this position require a substance abuse test? No

Pre-employment Screening Requirements

Posting Detail Information

Future Open Date 06/14/2017

Close Date 06/28/2017

Open Until Filled No

Anticipated Start Date

Anticipated End Date (for temporary appointments)

Recruitment Contact Information

Lane Schmidt

All application materials must be uploaded to the U of A's employment system at Please do not send to listed recruitment contact.

Special Instructions Summary

Additional materials, including but not limited to a portfolio, may be requested of finalists.

Hiring Location 222 Administration Building Fayetteville, AR 72701.

EEO Statement

The University of Arkansas is an equal opportunity, affirmative action institution. The university welcomes applications without regard to age, race/color, gender (including pregnancy), national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, sexual orientation or gender identity. Persons must have proof of legal authority to work in the United States on the first day of employment. All applicant information is subject to public disclosure under the Arkansas Freedom of Information Act.

Internal Posting No

City, St. Fayetteville, AR

Supplemental Questions

Required fields are indicated with an asterisk (*).

    Documents Needed to Apply
    Required Documents
    1. Resume
    2. Cover Letter/Letter of Application
    Optional Documents
    1. Proof of Veterans Status


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