Senior Associate Director, Parent & Family Giving; Office of Development & Alumni Relations

Newark, DE
Jun 10, 2017
Executive Administration Jobs
C-Level & Executive Directors
Institution Type
Four-Year Institution

University of Delaware

Job Title Senior Associate Director, Parent & Family Giving; Office of Development & Alumni Relations
Job ID 104692
Location Newark, DE


DEADLINE: Open until Filled


The Office of Development and Alumni Relations (DAR) engages donors, alumni, friends, parents, faculty, staff and students in a lifelong relationship and fosters a tradition of philanthropy to strengthen the University of Delaware's legacy as one of the great public institutions of higher education in America.

Under the limited direction of the Director of Development, Parent and Family Giving, the Senior Associate Director is responsible for soliciting parent prospects for major and leadership annual gifts and is responsible for the overall strategic direction and management of the Parents Fund program. This position oversees the fundraising operation of the Parents Fund including program implementation, strategic planning and resource management and allocation. The Senior Associate Director will also manage volunteers, specifically the Parent and Family Leadership Council, the group working to grow parent philanthropy by spreading awareness and soliciting fellow parents.

  • Develops, organizes, manages, and implements short and long-range strategies for soliciting leadership annual gifts of at least $2,500 and major gift commitments (defined as $50,000 and above) from parents of current students as well as past parents.
  • Responsible for conducting a minimum of 60 visits annually to parents who are prospective donors; determines annual goal for the Parents Fund. Manages pool of approximately 90-110 prospects.
  • Manages the volunteer Parent and Family Leadership Council. Identifies, recruits and onboards approximately 10 prospective families annually. Identifies and recruits National Co-Chairs annually. Responsible for soliciting Council members for leadership annual gift and major gift commitments.
  • Utilizes considerable initiative, independence, originality and responsibility for recommending and developing new methods and techniques for volunteer managements and fundraising.
  • Travels regionally and nationally to conduct major and leadership annual gift solicitations.
  • Manages parent data transition and updating process from Admissions to Development & Alumni Relations with Systems & Reporting team.
  • Maintains collaborative relationships with the Vice President of Student Life, College/University Deans and faculty, senior administrators and front-line fundraisers.
  • Develops extensive knowledge of College/University programs and projects, which can be matched with potential donor interests.
  • Provides oversight of the Parents Fund brand and all marketing initiatives, advising the direct response team on parent strategies that they implement.
  • Plans and executes campaign strategies, prospecting, developing proposals and solicitation strategies for special gift prospects and donors.
  • Manages parent, alumni and advancement events, as determined.
  • Provides guidance and direction to administrative leaders and the volunteer leadership of Parent & Family Giving in the solicitation of selected major and special gifts prospects.
  • Represents UD Development & Alumni Relations at meetings, programs, events and other activities as appropriate.
  • In partnership with Annual Giving, provides analysis for the Parents Fund annual operating budget broken down by programs and initiatives.
  • Enhances professional knowledge and skills through attending seminars/workshops, reviewing professional literature and independently seeking out information, experts, or resources to creatively resolve issues or develop new ideas.
  • Performs other job-related duties as assigned.

  • Bachelor's degree; advanced degree preferred, and five years of progressively responsible job-related experience managing student, parent and/or development activities.
  • Front-line fundraising and volunteer management experience preferred.
  • Knowledge of and work experience in a higher education setting preferred Strong organizational and interpersonal skills.
  • Standard computer skills - database management, word processing, e-mail, etc. Commitment to collaborative teamwork and individual accountability.
  • Prior development experience highly desirable.
  • Experience with campaigns, small event planning, and use of volunteers preferred
  • A goal-oriented work ethic and absolute integrity.
  • Interpersonal and organizational skills.
  • Readiness to solicit and ability to close significant gift commitments essential.


Domestic and local travel required.

Equal Employment Opportunity

The University of Delaware is an Equal Opportunity Employer which encourages applications from Minority Group Members, Women, Individuals with Disabilities and Veterans. The University's Notice of Non-Discrimination can be found at


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