Social Media Specialist

Social Media Specialist

Can you skillfully share news in 140-characters or less? Do you see your Instagram feed as a digital art gallery? Do you like telling stories via photos, videos and emerging mediums? Penn State's Office of Social Media within Strategic Communications is seeking a creative and experienced social media professional for the position of social media specialist. This position will work closely with digital and social media staff to plan and execute strategy for the University's main social media accounts. The social media specialist is responsible for contributing to both long-term planning, and daily content production and curation on multiple digital platforms. The social media specialist will also: monitor social conversation and comments, responding as appropriate; seek out information of interest to our audiences, analyze content and campaigns, identify areas of success or needed improvement and provide reports; work closely with social media administrators throughout the University to strengthen Penn State's overall digital presence; monitor and measure impact; and, stay current on trends and emerging practices and platforms. Typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience. A bachelor's degree preferably in journalism, public relations, marketing or another communications-related field, and professional experience with social media. Experience working in a higher education setting is preferred but not required. The ideal candidate will have excellent verbal, written and interpersonal communications skills and an understanding of and familiarity with a wide range of social media platforms, management tools and best practices. He or she should demonstrate knowledge of public relations principles and best practices. Basic photo and video skills are necessary and demonstrated success with using visual storytelling to drive engagement is desired. Flexibility, a balance of creative and analytical skills, and the ability to both work with a team and self-manage are essential.

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Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.