Vice President - Digital Marketing & Innovation

Employer
Hospitality Organization
Location
Las Vegas, NV
Posted
Jun 07, 2017
Jobs Outside Higher Education
Other Jobs Outside Higher Education
Institution Type
Outside Academe


Job Description

PLEASE DO NOT APPLY IF YOU DO NOT MEET THE CRITERIA - THANK YOU

This senior executive will be responsible for digital marketing and innovation, encompassing the following:

Strategy

• Serve as the subject matter expert on e-commerce and e-marketing for the company.

• Work with the executive team and operating units to define the resort's e-commerce strategy.

• Direct the e-commerce strategy across all touch-points (e.g. mobile, tablet, PC) and all channels (e.g. social, search, display, apps, websites, etc.).

• Analyze and improve the guest roadmap leading to conversion and booking.

• Promote a culture of customer advocacy.

Revenue generation

• Lead and improve YOY performance and overall digital traffic, conversion and online revenue in room bookings, entertainment sales, dining reservations, nightclub reservations, meetings and convention bookings.

• Increase volume of direct bookings and revenue, and improve yield on third-party channel bookings.

• Improve search engine rankings and search presence for all operating units (hotel, restaurants, shows, etc.) with key words, meta data, title tags, copy, etc.

• Manage the optimization strategy for off-site photos, videos, social media SEO, press release optimization, directory listings, etc.

Social Media

• Lead and improve the company's social media position, performance and measurement, with a focus on brand building leading to e-commerce revenue.

• Evaluate and implement company participation in emerging social media platforms.

• Lead social media programs for entertainment, dining and nightclubs.

Analytics

• Develop KPIs for each channel and program.

• Measure key performance objectives and produce reporting platforms to increase collaboration with operating units and executive team.

• Analyze, report and act on website and app user behaviors.

• Share analytics and improvement results across all resorts.

New product development

• Lead website development and new functionality for resort and corporate websites.

• Develop and test new alternative approaches and technologies.

• Create new capabilities to increase percentage of direct bookings.

• Lead the development of new guest applications and team member tools.

Existing product maintenance and improvement

• Improve guest interfaces and experiences and the brand experience across all platforms.

• Lead the development and improvement of new and existing intranets and proprietary tools.

Collaboration

• Partner with brand marketing, revenue management, CRM team and Business Intelligence.

• Act a marketing department liaison to Information Technology team.

• Work with legal department in new and existing domain names.

EXPERIENCE

• 8 to 10 years of online/e-commerce marketing experience, preferably in hospitality or retail industries,

• Proven track record of digital product/platform development and launches.

• Thorough understand of digital analytics and reporting, user experiences, and marketing principles.

• Excellent cross-departmental communication and partnership skills.

• Desire for experimentation, A/B testing, emerging technology adoption.

• Significant experience in SEO, digital advertising methodologies, social media development and monitoring, analytics

This is a confidential search and the company and more specifics will be revealed to qualified candidates. This is a position with high C-suite visibility and requires a leader, an executive and a digital expert.

Company Description
This is a key asset and the General Manager has the opportunity to make it his or her own. A key opportunity is that a redevelopment is pending in the area adjacent to the property, which will enhance business and, potentially, justify renovation of the hotel.


Las Vegas, NV

a6d1ac499

Tue, 6 Jun 2017 18:36:03 PDT

PI98097896