Director of Medicine Media Relations
Director of Medicine Media Relations-1701673
Stony Brook Medicine is looking for an experienced professional with excellent writing skills, crisis management experience, strong relationships with the media and successful social media engagement skills. The Director of Medicine Media Relations will be responsible for content development in various formats with the goal of securing regional, national and international news coverage of Stony Brook Medicine-related stories including major gifts, events, institutional affiliations, clinical practice programs and services and grateful patient cases; develop and research feature and news story ideas for nursing, volunteers, medical care and advances, quality initiatives.
Duties of a Director of Medicine Media Relations may include but are not limited to the following:
- Media Relations: Direct and manage press releases and story pitches on topics for Stony Brook Medicine, University Hospital, affiliate organizations, the Clinical Practice Management Plan, and health science research news with a focus on leadership initiatives, grateful patient stories, clinical practice programs and services. Direct PR consultants to secure national and international media coverage.
- Write, edit, proof read, format and distribute content in various appropriate formats to global, national and regional news media venues with the purpose of securing news coverage. Follow up and secure copies of media reports and social media exposure for internal review & coverage analysis. Oversee and ensure that all medicine-related newsroom content, media lists, media social handles, and web site experts list are utilized, current and accurate.
- Respond to reporter inquiries. Direct staff to and/or accompany reporters and faculty/staff on location interviews and site visits. Direct contact and coordination with reporters and TV production crews to complete news and feature pieces. Coordinate with faculty/staff experts to provide media commentary and proactively book expert interviews in the ITK studio.
- Lead and oversee strategic planning, coordination, management, implementation and tracking of specific short term medicine-driven projects with internal communications partners as assigned; i.e., events, philanthropic donations, etc., which includes securing media coverage.
- Social media resource management and amplification; production oversight of short video news pieces (shorts, expert clips, VNRs).
- Serve on Medicine crisis communications team; facilitate crisis message development.
- Advocacy Communications: Membership and leadership role with the communications teams within healthcare advocacy organizations on Long Island and in Greater New York; interact with and maintain proactive and responsive communication with affiliated hospitals and clinical offices.
- Administrative: Supervisor role with direct reports, on-call scheduling; required to take call on a rotating schedule with department staff.
- Other duties as assigned (travel and some participation during evening and weekends may be required).
Required Skills (As evidenced by an attached resume)
Bachelor’s degree in public relations, communications, journalism, or English. Five years of full-time public/media relations experience, with at least three years in a medical field.
Established credibility as an effective writer and a collaborative colleague in working on multitude of tasks; experience working with news reporters, producers, editors and photographers is required; incumbent must have experience with message development related to crisis management. Department would like to see a writing sample along with resume of potential candidates.
Special Notes: Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
The selected candidate must successfully clear a background investigation. Prior to start date, the selected candidate must meet the following requirements: Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services (The hiring department will be responsible for any fee incurred for examination), submit (3) written references, and provide a copy of any required New York State license(s)/certificate(s). Please be advised that failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.
The best ideas in medicine start with the best people. At Stony Brook Medicine, our highest calling is to put the power of ideas to work in our patients’ lives. Stony Brook Medicine integrates and elevates all of our health-related initiatives: education, research and patient care. Stony Brook Medicine is Long Island’s premier academic medical center. With 603 beds, we serve as the region’s only tertiary care center and Level 1 Trauma Center, and are home to the Stony Brook Heart Institute, Stony Brook Cancer Center, Stony Brook Children’s Hospital, Stony Brook Neurosciences Institute, and Stony Brook Digestive Disorders Institute. We also encompass Suffolk County’s only Level 4 Regional Perinatal Center, state-designated AIDS Center, state-designated Comprehensive Psychiatric Emergency Program, state-designated Burn Center, the Christopher Pendergast ALS Center of Excellence, and Kidney Transplant Center. It is home of the nation’s first Pediatric Multiple Sclerosis Center.
Stony Brook University is an Affirmative Action/Equal Opportunity employer. We are committed to the creation of a diverse and inclusive campus climate. We encourage protected veterans, individuals with disabilities, women and minorities to apply.
This function/position has been designated as “essential.” This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.
Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at
IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE UNIVERSITY HUMAN RESOURCE SERVICES DEPARTMENT AT (631) 632-6161 OR THE UNIVERSITY HOSPITAL HUMAN RESOURCES DEPARTMENT AT (631) 444-4700.
IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (631) 632-6350. IT CAN ALSO BE VIEWED ON-LINE AT THE UNIVERSITY POLICE WEBSITE AT http://www.stonybrook.edu/police
Official Job Title: Staff Associate
Job Field: Administrative & Professional (non-Clinical)
Primary Location: US-NY-Stony Brook
Department/Hiring Area: Communications-Stony Brook University
Schedule: Full-time Day Shift 9:00am - 5pmCommunications-Stony Brook University
Posting Start Date: Jun 1, 2017
Posting End Date: Jul 1, 2017, 10:59:00 PM
Salary: Commensurate with experience
Salary Grade: SL4