Communications Marketing Manager (Communications)

New York, NY
May 26, 2017
Institution Type
Four-Year Institution


Reporting to the Assistant Vice President of Communications and Marketing, the Associate Director of Web Content and Site Development will be responsible for managing all content-related aspects of the College's official website, including "brand consistency." The Associate Director will oversee and ensure the timely creation and publication of relevant content. Based on observed and actively solicited stakeholder requirements, the Associate Director will be responsible for identifying, recommending and project managing the implementation of continuous improvements to the College's website and, as needed, the underlying content management system's ("CMS"), Word Press, features and functionality. The Associate Director will collaborate with technical support team to resolve technical issues. The Associate Director will manage planning, development and updates of web content, such that it remains fresh and relevant; and ensure that web content is optimally organized and presented to foster student success, engage potential qualified applicants, and, generally, maximize desired audience awareness of and support for events, campaigns and various other College initiatives.

In addition to the CUNY Title Overview, the duties and responsibilities of the position will include, but are not limited to the following:

Utilizes project management best practices for all such technical implementations, ensuring proper project initiation, scoping, execution, measurement, proactive communication, and to help optimize website user experience.

Certifies consistency in branding and messaging is maintained by college website properties via the use of approved page templates and style guides.

Oversees stakeholder communication, workflows and training on web content management processes and style guides.

Ensures that college website pages and content are maintained and updated regularly. Oversees and, as needed, assists with website page creation.

Manages analytics tools to track web page and campaign performance.

Provides stakeholders with timely updates and performance measures to inform their campaign decisions. Assists stakeholders to implementing analytics-driven content improvements.

Researches and coordinates, with developers, implementation of website enhancements, continuously recommending improvements based on best practices and emerging technologies.


Bachelor's degree and six years' related experience required.


Manages marketing and advertising initiatives to achieve specific marketing goals.

  • Develops advertising programs consistent within overall marketing plans to achieve image, awareness and/or enrollment goals
  • Implements programs in print, radio, broadcasting, mail, and electronic communications, coordinating with internal units and external service providers
  • Actively manages and moderates electronic content and marketing tools for both College and external web sites and sources, including social networks, video portals, and listservs
  • Develops, tracks, and reports on both advertising costs (budgets) and results to assure goals are met; collects and analyzes data on exposure, traffic, and other metrics
  • May supervise staff and external service providers
  • Performs related duties as assigned.


Higher Education Associate




Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.


Click on the "Apply Now" button and follow the application instructions. Please have your curriculum vitae/ resume and scholarly interest or cover letter with names and contact information of 3 references available to attach into the application before you begin. Please note that the required material must be uploaded as ONE document. The document must be in .doc, .docx, .pdf, .rtf, or text format- and name of file should not exceed ten (10) characters. Incomplete application packages will not be considered.


Open until filled with review of applications to begin June 6, 2017.


CUNY Job Posting: Managerial/Professional


CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Location: Hunter College

Job Title: Communications Marketing Manager (Communications)

Job ID: 16756

Full/Part Time: Full-Time

Regular/Temporary: Regular


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