Marketing Instructor

Irvine, CA
May 18, 2017
Institution Type
Four-Year Institution
  • Division of Continuing Education - Corporate Education


    Open date: March 17th, 2017

    Last review date: March 31st, 2017
    Applications received after this date will be reviewed by the search committee if the position has not yet been filled.

    Final date: March 16th, 2018
    Applications will continue to be accepted until this date, but those received after the review date will only be considered if the position has not yet been filled.


    We are seeking qualified applicants possessing a deep understanding of marketing topics, extensive experience (Life Sciences industry experience preferred), and teaching experience (both online and face-to-face preferred). The courses will be taught to students currently working in the field of marketing.

    • Develop and/or update course syllabi in consultation with the UCI Division of Continuing Education (DCE), Corporate Training Department Program Manager as assigned and using approved syllabus template
    • Prepare and deliver course materials and learning assessments in the assigned format
    • Utilize the Canvas Learning Management System as the course support platform
    • Communicate teaching objectives and specific learning outcomes to students, and clearly outline the grading policies for the course
    • Evaluate student achievement of specific learning outcomes, and assign grades
    • Post final student grades to the transcript system by set deadlines
    • Respond to student questions and learning needs in a timely manner
    • Handle student inquiries about final grades and consult with Manager as needed
    • Stay current regarding the professional body of knowledge in the field of practice
    • Participate in required orientations and complete mandatory training programs by deadlines established by UC Irvine
    • Complete required administrative tasks in a timely manner including: completing all hiring paperwork; submitting updated quarterly syllabi; posting bio and photo on the UCI DCE website; signing quarterly contract; ordering required texts; communicating AV and classroom needs
    • Employ culturally competent teaching methodologies in the classroom inclusive of both domestic and international student populations
    • Use subject-matter expertise and leverage additional resources appropriately to enhance the curriculum (i.e.: make arrangements for guest speakers, etc.)
    • Design interactive and motivational classroom activities to fully engage participants and to reinforce student learning
    • Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum
    Our curriculum is constantly updated and tailored to bring students the background, expertise, and business practices to remain competitive and advance their careers. Taught by qualified practitioners, our courses feature practical applications, underlying rationale, and current issues, all of which can be immediately utilized in and applied to our students' work environments.
    We are looking specifically for potential instructors who are qualified to teach any of the following courses as early as April 2017:

    • Campaign Development
    • Content Marketing
    • Developing a Social Media Strategy
    • Display Advertising
    • Email Marketing
    • Market Research and Analysis
    • Mobile Marketing
    • New Media Tools and Technology
    • Online Analytics & Measurement
    • Online Video Marketing
    • Optimizing the Return on Marketing
    • Overview of Digital Marketing
    • Planning and Developing Your Search Engine Marketing Strategy
    • Portfolio and Lifecycle Management
    • Product Management
    • Public Relations and Advertising
    • Social Media and Internet Audience Profiling
    • Social Media Essentials
    • Social Media Measurement and Evaluation
    • Transmedia Marketing Through Storytelling
    • Website Optimization and Personalization
    • Writing for Marketing Campaigns
    • Customer Journey and Ecosystem Mapping
    • Survey and Questionnaire Writing
    • 4 P's
    • Value Proposition
    • Launching a New Product into the Market
    • Harnessing the Power of Video
    • SEO Best Practices
    • Generating Leads through Events
    • Creating and Using Personas
    • Crafting Email Subject Lines
    • Writing a Creative Brief
    • Branding
    • Gathering the Voice of the Customer
    • Anatomy of an Email
    • Lead Nurturing
    • KPI's for Measuring Campaign Success
    • Marketing Strategy Simulation using PharmaSim

    Basic Qualifications
    Advanced degree from an accredited institution

    To apply for this position, please click this link:

    Individuals hired to teach these courses must understand that all such agreements with the University are made on a course-by-course basis and that the Instructor will be made no guarantee of continual involvement with the University in any capacity.

    The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
    The Corporate Education Department is a leader in employee development and education, locally and across the globe. We deliver educational courses and programs on-site and online to our clients; developed around the unique industry and needs of each organization. Our students are in full time working positions and are seeking additional education that will enable them to update their skills, support a new company initiative, or prepare for industry certifications or exams. We are seeking world-class instructors who are experts in their fields, with extensive hands-on experience as business professionals and community leaders. Applications to teach are accepted on a rolling basis throughout the year to both fill immediate program needs, and to increase the depth of the instructor pool for future needs.
    Job location Various- See above


    • Curriculum Vitae - Your most recently updated C.V.
    • Cover Letter (Optional)
    3 references required (contact information only)


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