Digital Community and Social Media Specialist

May 10, 2017
Institution Type
Four-Year Institution

Stanford University

Digital Community and Social Media Specialist

Job Number:

The Stanford Prevention Research Center (SPRC) is seeking a Digital Community & Social Media Specialist to support the WELL for Life initiative. WELL for Life seeks to build the scientific evidence base about the factors that impact wellbeing. This is an ambitious and dynamic project with participant recruitment goals of 10,000 individuals at each of the sites which currently include the San Francisco Bay Area, Taiwan, China and Singapore. WELL for Life is using observational, intervention and biometric research approaches to establish how best to promote, enhance and maintain wellbeing for individuals and communities.

The successful candidate will perform work to build, cultivate, advocate for, respond to, monitor, and grow a digital community on behalf of, and while representing, the WELL for Life study program, working under minimal supervision. The Digital Community and Social Media Specialist will develop a high-visibility, high-profile social media program to raise awareness about the WELL for Life initiative with an emphasis on recruiting 10,000 participants from the San Francisco Bay Area. The position requires strong analytic abilities to derive insights from the real-time social data stream to share with the WELL research team; the ability to liaise, present to, and advise the WELL leadership team; and the ability to serve as a resource in this space for the WELL team.

The ideal candidate will be flexible, enthusiastic and a great team player, but able to work independently. The successful candidate will be competent in a number of relevant programs such as Finalcut Pro, Adobe Illustrator, Audacity, Hootsuite Social Media Management, AEM and MailChimp. Additional experience with research related programs such as RedCap and Nvivo would be desirable.

Duties include:

  • Build digital community thorough social media channels, blogs, and the web. This should include building a community-focused, program-centric plan to grow our on-line registry through organic and paid outreach.
  • Grow and engage user base.
  • Manage social listening efforts and report back to management.
  • Provide customer service to constituents across digital channels; represent organization to constituents, campus, media.
  • Iterative, data-driven, on-brand, on-voice digital content development used to engage constituents and grow channels. Curate digital content.
  • Lead new experiments in the social space: new channels, new content series, new technologies, new ways to leverage user-generated content, new ways to engage participants.
  • Compile data, analyze and report on social media use.
  • Act as internal advocate for digital community efforts, building support for social initiatives among internal stakeholders and driving digital best practices. Partner with internal stakeholders such as program teams, IT, and campus partners to achieve program goals and ensure coordination.
  • Contribute to overall development and refinement of digital community strategy, and innovative social initiatives.
  • May supervise interns, entry-level staff, and volunteers.

* - Other duties may also be assigned

Desired Qualifications:

Experience with the following software and processes is desirable:

  • Finalcut Pro
  • Adobe Illustrator
  • Audacity
  • Hootsuite or other Social Media Management Platform
  • Sprinklr or other listening tool
  • RedCap
  • Nvivo
  • AEM
  • MailChimp
  • Google Analytics, Facebook reporting, Facebook Live, AdWords
Education & Experience (Required):
  • Experience writing social content, working in Social Management platforms, and executing successful social media campaigns.
  • Bachelor's degree and minimum 1 year of relevant experience or a combination of education and relevant experience.
Knowledge, Skills & Abilities (Required):
  • Strong oral and written communication skills.
  • Ability to build lasting relationships and strong communities; customer focus.
  • Knowledge of the web, technology, social platforms, current and future trends.
  • Highly organized and creative.
  • Ability to work independently to meet expected deadlines and schedules.
  • Demonstrated team player, problem solver and data-driven thinker.
  • Competent writing and analytical skills.
  • Familiarity with the Stanford Communications requirements, a plus.
Certifications & Licenses:
Physical Requirements*:
  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Working Conditions:
Occasional work on evenings and weekends.
Work Standards:
  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide,

Job: Marketing

Location: School of Medicine
Schedule: Full-time
Classification Level:

To be considered for this position please visit our web site and apply on line at the following link:

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.


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