Social Media Strategist & Content Producer

May 10, 2017
Institution Type
Four-Year Institution

Stanford University

Social Media Strategist & Content Producer

Job Number:

Stanford Graduate School of Business seeks a social strategist/content producer who can provide strategy and oversight for our social media presence, and produce content for a variety of platforms and channels. The strategist/content producer will work closely with the Director of Audience Development to define and evolve social media strategies for the school, and partner with others in the marketing department to develop and executive content and communications initiatives to support our overall institutional content strategy. S/he will be responsible for creating high-quality content that highlights Stanford GSB, including the student and community experience, and the impact of the school and community around the world. S/he will oversee and assist with the day-to-day operations of our social media channels, and will manage at least one email channel.
The ideal candidate has experience articulating and leading audience-focused social media strategy and programs, and has driven audience growth and engagement both organically and through targeted social advertising. In addition, s/he has experience creating channel-specific content for web and social media.
Develop and implement broad digital community strategy for Stanford GSB; partners with internal stakeholders; leads highly-functioning team.
    Lead digital community-building.Manage development and implementation of digital community strategy for Stanford GSB; including how to engage customers and fundamentally impact their relationship with the GSB.Responsible for ownership and management of multiple digital channels. Oversee editorial and brand strategy and voice (of the content through the channels).Liaise with internal stakeholders such as program teams, service teams, IT, campus partners to achieve program goals and to ensure coordination.Manage constituent complaints and reputational issues and other high priorities on digital channels.Interact with other departments, organizations and senior staff.Manage the creation, dissemination, and promotion of our biweekly email newsletter.Develop platform/channel-appropriate content, including the production of written stories, videos, photo essays and more.Compose written material for diverse audiences, across a variety of channels including web, social, email.Strategize and implement outreach to key audiences, Compile and analyze data, and use it to shape future strategy.Work with contractors or agencies as needed to produce written, visual, video, and/or audio content.May hire, coach and manage teams. May also supervise interns, entry-level staff, and volunteers.
* - Other duties may also be assigned
MINIMUM REQUIREMENTS:Education & Experience:Bachelor's degree and minimum 5 years of relevant experience or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
    Knowledge of the web, technology, social platforms, current and future trends.Excellent writing and analytical skills.Strong strategic outlook and ability to leverage current and future trends to help an organization succeed at the broadest level, across groups, teams or units.Subject matter expertise in digital community development.Ability to interact effectively and tactfully with senior staff and other members of the academic community. Experience leading highly-functioning teams.Excellent written and oral communication and presentation skills.Experience creating content in a variety of formats strongly preferred.Experience managing agencies, vendors, and/or creative contractors preferred.
Certifications and Licenses:None
    Constantly perform desk-based computer tasks.Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.Occasionally grasp forcefully, writing by hand.Rarely sort/file paperwork
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
    Occasional work on evenings and weekends
    Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide,

Job: Marketing

Location: Graduate School of Business
Schedule: Full-time
Classification Level:

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Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.