Social Media and Branding Specialist

Location
Stanford
Posted
May 10, 2017
Institution Type
Four-Year Institution


Stanford University

Social Media and Branding Specialist

Job Number:
74913

JOB PURPOSE:

With minimal supervision, participate in the development and implementation of marketing initiatives that enable programs, services, events and/or products to meet business objectives. Support cross-functional collaboration across the organization.

CORE DUTIES*:

  • Implement marketing strategies, plans, and programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
  • Serve as the primary conduit ensuring that the organization's brand is presented in a consistent but creative way across a multitude of platforms.
  • Develop, implement, and follow through (in terms of execution) marketing design guidelines in conversation with internal colleagues.
  • Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
  • Manage the design and production of select marketing materials in connection with other internal stakeholders.
  • Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
  • Assess market opportunities and research market trends.
  • Monitor and oversee product/program budgets to meet program goals.
    * - Other duties may also be assigned

    MINIMUM REQUIREMENTS:

    Education & Experience:

    Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.

    Knowledge, Skills and Abilities:

  • Previous experience in product, program and/or services marketing.
  • Ability to work independently to meet expected deadlines and schedules.
  • Experience with managing projects.
  • Knowledge of marketing across channels including digital and print.
  • Familiar with market research and data analysis.
  • Creative problem solver.
  • Excellent oral and written skills.

    PHYSICAL REQUIREMENTS*:

  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully,writing by hand.
  • Rarely sort/file paperwork.
    * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

    WORKING CONDITIONS:

  • Occasional work on evenings and weekends.

    WORK STANDARDS:

  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.




    Job: Marketing

    Location: University Libraries
    Schedule: Full-time
    Classification Level:

    To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.






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