Digital Marketing Specialist - University Relations

Lowell, MA
May 06, 2017
Institution Type
Four-Year Institution

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University of Massachusetts Lowell

Title of Position Being Posted
Digital Marketing Specialist - University Relations

University Relations

Job Reference Number:

Posting Date:

Application Deadline:

For Open until Filled positions, initial review of applications will begin:

Position Status:
Job Opening

Anticipated Hiring Range:
Salary commensurate w/experience & grade

General Summary of Position:
University Relations is responsible for promoting the university to the campus, prospective students and families, alumni, granting institutions, legislators and the general public. The digital marketing specialist will be responsible for strategically coordinating content on UMass Lowell's web pages and other digital media to enhance the university's image, recruitment activities and advancement goals.

Responsibilities include:
1. Day-to-day maintenance of the top-level of the university's website, determining what content to highlight, the best presentation and placement of content, write captivating headlines and select photography or video.
2. Assist with website development projects to support the university's marketing initiatives from conception (wireframes) to completion using data, usability testing and other tools.
3. Work with administrative and academic departments to ensure that important pages of the university website are focused on the highest priorities of the campus, rewriting and editing as necessary.

Minimum Qualifications (Required):
-Bachelor's degree in marketing, advertising, communications or equivalent area of study
-A minimum of 2-5 years web or e-marketing copywriting experience
-The ability to work effectively with diverse groups

Other Considerations:
-Excellent writing, editing and proofreading skills
-Demonstrated knowledge of marketing and communications principles
-Solid organizational skills and capable of multi-tasking
-Able to work independently and as part of a team
-Able to write and use images to clearly and persuasively communicate with both technical and non-technical audiences
-Basic knowledge of web content management systems, Adobe Creative Cloud and Microsoft Office, and understanding of HTML and CSS
-Familiarity with interactive technologies including blogs, social networks and video
-Exceptional attention to detail with strong understanding of user-centered design, user experience and mobile-responsive best practices
-Understanding of web analytics, knowledge of WebTrends a plus
-Knowledge of AP Style

Required Applicant Documents:
Cover Letter
Writing Sample
Names and contact information of three references

Optional Applicant Documents:

Special Instructions to Applicants:
*Writing Sample: Please include sample web copy or email copy

Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications are received.

Quicklink for Posting:

The University of Massachusetts Lowell is an Equal Opportunity/Affirmative Action, Title IX employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.


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