Vice President - Digital Marketing & Innovation

Las Vegas, NV
May 08, 2017
Institution Type
Outside Academe

Job Description


This senior executive will be responsible for digital marketing and innovation, encompassing the following:


• Serve as the subject matter expert on e-commerce and e-marketing for the company.

• Work with the executive team and operating units to define the resort's e-commerce strategy.

• Direct the e-commerce strategy across all touch-points (e.g. mobile, tablet, PC) and all channels (e.g. social, search, display, apps, websites, etc.).

• Analyze and improve the guest roadmap leading to conversion and booking.

• Promote a culture of customer advocacy.

Revenue generation

• Lead and improve YOY performance and overall digital traffic, conversion and online revenue in room bookings, entertainment sales, dining reservations, nightclub reservations, meetings and convention bookings.

• Increase volume of direct bookings and revenue, and improve yield on third-party channel bookings.

• Improve search engine rankings and search presence for all operating units (hotel, restaurants, shows, etc.) with key words, meta data, title tags, copy, etc.

• Manage the optimization strategy for off-site photos, videos, social media SEO, press release optimization, directory listings, etc.

Social Media

• Lead and improve the company's social media position, performance and measurement, with a focus on brand building leading to e-commerce revenue.

• Evaluate and implement company participation in emerging social media platforms.

• Lead social media programs for entertainment, dining and nightclubs.


• Develop KPIs for each channel and program.

• Measure key performance objectives and produce reporting platforms to increase collaboration with operating units and executive team.

• Analyze, report and act on website and app user behaviors.

• Share analytics and improvement results across all resorts.

New product development

• Lead website development and new functionality for resort and corporate websites.

• Develop and test new alternative approaches and technologies.

• Create new capabilities to increase percentage of direct bookings.

• Lead the development of new guest applications and team member tools.

Existing product maintenance and improvement

• Improve guest interfaces and experiences and the brand experience across all platforms.

• Lead the development and improvement of new and existing intranets and proprietary tools.


• Partner with brand marketing, revenue management, CRM team and Business Intelligence.

• Act a marketing department liaison to Information Technology team.

• Work with legal department in new and existing domain names.


• 8 to 10 years of online/e-commerce marketing experience, preferably in hospitality or retail industries,

• Proven track record of digital product/platform development and launches.

• Thorough understand of digital analytics and reporting, user experiences, and marketing principles.

• Excellent cross-departmental communication and partnership skills.

• Desire for experimentation, A/B testing, emerging technology adoption.

• Significant experience in SEO, digital advertising methodologies, social media development and monitoring, analytics

This is a confidential search and the company and more specifics will be revealed to qualified candidates. This is a position with high C-suite visibility and requires a leader, an executive and a digital expert.

Company Description
This is a key asset and the General Manager has the opportunity to make it his or her own. A key opportunity is that a redevelopment is pending in the area adjacent to the property, which will enhance business and, potentially, justify renovation of the hotel.

Las Vegas, NV


Sun, 7 May 2017 18:36:03 PDT