Mount Holyoke Fund Officer for Advancement Marketing

The Mount Holyoke Fund Marketing Officer reports to the Associate Director of The Mount Holyoke Fund
May 05, 2017
Institution Type
Four-Year Institution

The Mount Holyoke Fund Marketing Officer reports to the Associate Director of The Mount Holyoke Fund/Marketing Specialist and helps coordinate messaging, collateral materials, Web content, e-communications and audio-video in support of Advancement goals and consistent with other communications of the College. The Officer will serve as a liaison to the Office of Communications to coordinate the calendaring and production of division-wide marketing efforts.

Roles and Responsibilities:

  • Manage communications intake calendar for Advancement.
  • Liaise with central communications office and external vendors to develop collateral material
  • Leverage social media and information technology to promote events, engagement and giving opportunities.
  • Develop ideas for MHF marketing campaigns to help achieve annual fundraising goals.
  • Assist in the implementation of an integrated communications strategy for the division.
  • Coordinate and help prioritize marketing communications throughout Advancement.
  • Review marketing data (campaign results, conversion rates, traffic etc.) to help analyze effectiveness of donor communications.
  • Coordinate development, production, and delivery of communications materials for the division.
  • Write, edit and proof content for print and digital platforms
  • Remain current on trends in development and on communication strategies, including use of new technologies and social media.
  • Create and maintain tracking systems, project files and databases to support office activities and assigned projects.
  • Write and develop content for various publications and communications vehicles including online and direct mail outlets.
  • Monitor production schedule for Advancement projects developed in collaboration with Office of Communications and outside vendors.
  • Serve as the primary contact with freelance designers, printers and others vendors to obtain competitive bids. Gather necessary approvals and ensure deadlines are met.
  • Ensure Advancement’s digital content is current and accurate.
  • Interview donors, faculty, and students for writing assignments as needed.
  • Ensure communications adhere to College brand and style guidelines.


  • Exceptionally strong written communication skills.
  • Strong verbal communication skills, editing and proofreading proficiency are required
  • Ability to work independently and as part of a team.
  • Excellent interpersonal and diplomatic skills are essential.  
  • Contribute ideas and process improvements using available resources.
  • Must be organized, possess the ability to multi-task, and meet project deadlines.
  • Requires initiative, problem solving skills, and high attention to detail.

Education and Experience Requirements

  • Bachelor's degree required.
  • Minimum of 3-5 years experience in marketing, communications and/or social media.
  • Proficient in Microsoft Office, Adobe Acrobat, InDesign or similar design software.
  • Use of Google Analytics of other website tracking systems.
  • Requires understanding of basic marketing and communications principles.
  • Basic understanding of design concepts and the print production process.
  • Experience in fundraising, preferably in a higher education or non-profit setting a plus.
  • Consideration will be given to applicants not meeting the stated requirements but who possess a combination of relevant and/or equivalent skills, experience, and education.
  • Occasional night and weekend work is required.

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