Senior Marketing Manager

UniversalBeauty Products, INC.
Glendale Heights, IL
May 03, 2017
Institution Type
Outside Academe

Job Description

Position: Senior Marketing Manager

Employee Type: Full-time

Experience: 3-5 years

Education: Bachelor's degree

Job Description:

Responsible for developing plans, building initiatives & executing projects that support broad short & long-term brand marketing strategy for our ethnic products a. Takes lead in collaboration with Senior Staff (internal & external) to develop brands relevant to target consumers that support overall brand promise. Activities will include product development, segmentation, branding, research, competitive analysis, planning, pricing, promotion, agency management (media/PR).

Job Duties and Requirements:
  • Energetic & self-motivated individual with inclination to act with integrity & urgency
  • Team player with excellent interpersonal skills, written & verbal communication/presentation abilities
  • Expert project management skills, drive the process to bring multiple priorities to successful resolution
  • Must have current background in CPG product development in both Natural & Mainstream Channels
  • Minimum 3 to 5 years experience in start-up/evolving brand development (BA/BS required, MBA preferred)
  • Combination of consumer insight understanding, aptitude for strategic thinking & creative problem solving
  • Strong ability to analyze multiple data sources (target consumer trends & insights) to draw meaningful conclusions
  • Strong proficiency in Microsoft Word, PowerPoint, Excel & use of Syndicated Data (IRI, Nielsen, SPINS, Spectra)

  • Brand steward that supports new brand promise, vision, position, architecture development to achieve growth goals
  • Engages, inspires & galvanizes organization around brand vision, position & strategies so they are clear in bringing them to life in their various areas of functional expertise
  • Participates in brand strategy discussions & setting the bulls-eye on the target consumers for the brand
  • Works collaboratively to execute pack designs consistent with determined brand communication hierarchy
  • Participates in cross-functional team to develop new products-follow the process, includes analyzing information to help set sales forecast & financials plus writing concept statements for consumer testing
  • Analyzes consumer trends/information to help ID product categories to enter as future sources of growth
  • Drives consumer understanding & insights that define prime consumer target needs, attitudes & values in order for these consumers to have stronger, more impactful experiences with our developing brands
  • Leads consumer & brand learning development, oversees study execution & develops research findings
  • Analyzes market, consumer & competitive information to set new & manage existing product cost pricing
  • Analyzes consumer, category, competition & channel/customers as part of ongoing situation assessment
  • Develops pricing & pack strategy, improves margin mix, helps build trade spend plans & distribution goals to build fair, measurable & actionable KPI's (Key Performance Indicators)
  • Conducts analysis & periodical review of the brand, competition, categories, customers & consumer trends to enhance brand's equity and overall marketplace growth performance
  • Analyzes & provides consumer, category & brand information to support channel marketing/sales in category management & channel/customer specific business building presentations
  • Helps review channel & customer-specific point-of-purchase trade plans (pre & post), provides feedback on planning effectiveness & consistency with overall marketing plans
  • Analyzes current performance trends, market conditions & other contributing factors to help recommend base & stretch revenue goals for upcoming brand year
  • Leads, collaborates with research & development, engineering to develop/execute innovation platform pathways, product innovation & possible renovation required
  • Provides assistance & top line direction for key customer business development sales presentations
  • Works with sales to ID possible programming that will generate incremental revenue, greater profitability
  • Works collaboratively with operations/sourcing to identify & develop productivity improvement initiatives
  • Develops brand growth targets, objectives & strategies that aligns with overall company mission
  • Leads global brand planning process by developing & executing annual brand target setting, innovation review & brand strategy review
  • Participates in & contributes to development of annual brand operating plan reviews

  • 5+ years' experience as a marketing manager
  • Master's degree

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Company Description
Universal Beauty Products, Inc. successfully serves the health and personal care products markets. For over a decade, the company has been dedicated to making and bringing to the marketplace the world's finest, high quality products. Our customers, both large and small, are national as well as internationally based. More than 100, 000 square foot facility houses Universal Beauty Products research and development laboratories, sales and marketing staff, manufacturing, customer services, administration and warehouse operations. All of the company's employees are committed to producing performance proven products and services.

Glendale Heights, IL


Tue, 2 May 2017 13:32:10 PDT