COMMUNICATIONS STRATEGIST - CTSI

Location
Durham, NC
Posted
May 02, 2017
Institution Type
Four-Year Institution

COMMUNICATIONS STRATEGIST - CTSI
Duke Translational Medicine Institute

Occupational Summary

The CTSI Communications Strategist is responsible for implementing communications tactics in support of overarching communications strategies that support the objectives and priorities of the Clinical and Translational Science Institute (CTSI). This person will work closely with the CTSI Director of Communications to implement initiatives that increase the visibility and accessibility of the translational research expertise, capabilities, and resources available through the CTSI. This person will implement communication tactics to promote the work funded by Duke's Clinical and Translational Science Award (CTSA) to internal and external audiences.

Work Performed

As part of a team of expert communicators, the Communications Strategist will work to ensure appropriate and timely coverage of CTSI programs and services via a variety of channels over the course of a year. The Communications Strategist will apply creativity, knowledge, and insights to discover, suggest, and implement innovative and effective methods of communication outreach, whether implementing organizational or design changes to the website or other CTSI-developed collateral, to provide accurate, efficient, and effective tools to promote resources, services, and updates to Duke faculty and staff.

Review and contribute to communication plans to identify objectives, target audiences, tactics and key messages for initiatives and projects. Consult with stakeholders to identify needs and ensure objectives are met. Draft and edit content for the promotion of the resources and services available to translational research investigators within and outside of Duke. (35%)

o Design and program surveys, polls, and other tools to assess needs and preferences of research investigators and research staff
o Work with the CTSI Communications team to establish performance measurements for communication channels and maintain metrics for these outreach vehicles (e.g., CTSI website and social media), using Google analytics or other systems o Assist in the continued promotion of the Duke-wide investigator portal, MyResearchHome, ensuring that programs supported by the CTSI are prominently and appropriately recognized.
o Work with the CTSI Communications team to update and implement plans for social media expansion (e.g., Facebook, Twitter, Flickr, etc.) as appropriate, in support of CTSI-funded project and community initiatives
o Identify and propose new ways to engage CTSI stakeholders
o Assist the Communications team in creating sustainable, achievable communications plans for particular events, projects, or programs, including recommendations on resources needed.

Work with the CTSI Communications team to update and maintain the Communications Editorial Calendar, contributing feature/article ideas that highlight CTSI efforts across campus. Develop original stories, articles, infographics, videos, and other collateral as appropriate, integrating connections to multimedia and social networking opportunities (25%)

o Identify potential stories ideas, conduct background research, including interviews, and independently develop content for various media., ensuring that each story clearly portrays the benefits/opportunities/results of CTSI programs and services
o Create and post assigned content on CTSI website and other digital channels, ensuring the appropriate style for each stakeholder, includinginvestigators, research staff, and the public
o Monitor activities of the CTSI by attending meetings, reviewing wiki, and maintaining regular communication with CTSI project leaders and staff, as well as CTSI-funded faculty.
o Prepare a twice- monthly electronic newsletter and maintain e-mail distribution list

Develop and maintain collaborative working relationships with CTSI units and communities, and provide guidance related to content for websites, social media, publications, and other communication channels to ensure consistency of style, freshness and usability of content in support of strategic and operational goals. Adhere to editorial guidelines and provide oversight for creation of content for the CTSI website, e- newsletter, and other communication channels. (25%)

o Establish and maintain regular communication with resource directors and managers within the CTSI units and programs to develop informational content for various research resources supported by the CTSI (e.g., web pages on the CTSI website, featured resources in newsletter, etc.)
o Provide guidance to CTSI units, programs, and major initiatives (e.g., MURDOCK Study, TransPop studies, and Community Health initiatives) on strategies for using social media to enhance awareness and visibility.

Develop and maintain connections with leaders and key communications offices and staff at NCATs and other CTSA institutions (5%)

o Strengthen and maintain collaborative efforts with CTSA institutions within our regional area, and those with whom we have programmatic connections o Work with NCATS to ensure that CTSI research initiatives are distributed through their channels o Remain knowledgeable about NCATS to help keep Duke investigators aware of available resources from NCATS

Assist CTSI leadership with communications efforts to advance programmatic initiatives (5%)

o Assist with CTSI-wide initiatives to share content among research-related programs, including the CTSI, NIH Health Care Systems Research Collaboratory, PCORI's National Clinical Research Network (PCORnet), and Clinical Trials Transformation Initiative (CTTI).

Contribute to the development and distribution of internal communications within CTSI. (5%)

o Work with CTSI Director of Communications to review and contribute to strategies for improving internal communication, including the creation of new communication venues and tools o Work with the CTSI Education group to contribute ideas for tools and channels that support asynchronous communication among KL2 scholars and TL1 trainees

Skills

Excellent analytical, communication, and presentation skills
Creative, confident, resourceful, forward thinking, outgoing, and detail-oriented
Ability to communicate ideas and insights effectively
Familiarity with academic institutions, decentralized communications units, and grant- funded program structures a plus
Writing Experience: News articles, features, profiles, press releases, advertisements, and video/audio scripts
Science-to-lay audience content translation
Hands-on web editorial experience
Proficiency in MS Office applications for PC or Mac
Knowledge of web optimization techniques for imagesand files
Familiarity with content management systems and HTML editors
Familiarity with graphic design packages
Proficiency with collaborative tools (e.g., wikis, blogs), and social media content delivery outlets (e.g., Twitter, Facebook, YouTube, Vimeo, LinkedIn, WordPress, e-blast management tools)
Familiarity with information architecture standards and web usability techniques
Experience with search engine optimization techniques
Familiarity with Duke helpful.
Experience with scientific and clinical concepts a plus.

Requisition Number
401234120

Location
Durham

Duke Entity
MEDICAL CENTER

Job Code
1218 COMMUNICATIONS STRATEGIST

Job Family Level
13

Exempt/Non-Exempt
Exempt

Full Time / Part Time
FULL TIME

Regular / Temporary
Regular

Shift
First/Day

Minimum Qualifications
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, genetic information, gender, gender expression, gender identity, national origin, race, religion, sexual orientation, or veteran status. Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Education

Work requires communications, marketing, strategic planning, analytical and organizational skills generally required through completion of Bachelor's degree in journalism, public relations, communications, English or a related field.

Experience

Requires four years of experience in journalism, public relations, marketing or related field with experience posting and publishing through print and electronic mediums, including content management systems. Work requires communications, analytical and organizational skills necessary to manage and coordinate a variety of tasks. Experience working in an academic environment is preferred.

Auto req ID

87587BR

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, genetic information, gender, gender expression, gender identity, national origin, race, religion, sexual orientation, or veteran status.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

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