Associate Director, Integrated Marketing

Location
Chicago
Posted
Apr 28, 2017
Institution Type
Four-Year Institution
About The Unit: The University of Chicago Booth School of Business is the second-oldest school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges. Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment. Chicago Booth is proud to claim: - an unmatched faculty. - degree and open enrollment programs offered on three continents. - a global body of nearly 50,000 accomplished alumni. - strong and growing corporate relationships that provide a wealth of lifelong career opportunities. As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment. For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/

Unit Job Summary: The Associate Director, Integrated Marketing, Executive Education will manage end-to-end planning, creation and execution of B2B direct response marketing campaigns to support Chicago Booth Executive Education program enrollment. Specifically, works with the Senior Associate Director of Marketing to develop online and offline growth strategies to manage lead generation, expand participant acquisition channels and increase user engagement. The Associate Director will manage print advertising, online advertising, website, microsites/landing pages, direct mail and email campaigns for Custom and Open Enrollment programs. PRINCIPAL DUTIES AND RESPONSIBILITIES: Plans and executes integrated marketing campaigns ensuring creative deliverables are met and aligned with overall campaign objectives for Custom and Open Enrollment Executive Education programs. Plans and executes advertising, direct mail and email marketing campaigns on time and within budget. Manages creation of print ads, social media ads, banner ads, landing pages and other digital assets. Print and online media buying and planning. Provides content management for the Executive Education website using Site Core. Ensures data quality and hygiene across all lead generations programs. Provides campaign and site tracking and performance/ROI reporting across all marketing campaigns (internal and third-party reporting tools; Google Analytics). Manage production budgets and ROI for each campaign based on analysis of historical performance. Proactively initiate ideas for testing new digital marketing campaigns and work with internal and external resources to develop and execute. Manages outside creative and production vendor and agency relationships to maximize effectiveness; creates clear performance metrics with vendors and agencies; holds vendors and agencies accountable for performance.

Unit Education: Bachelor degree required.

Unit Experience: At least three years of relevant professional experience required. Experience with marketing automation and content management tools required, preferably with Marketo and Site Core.

Unit Job Function Competencies: Detail oriented, highly analytical, skilled at making data-driven decisions and experienced in developing and delivering timely reports to track progress required. Excellent organizational skills and knowledge of how to prioritize workflow required. Proficiency with Microsoft Office, especially Microsoft Excel, required. Exceptional ability to deal with stressful/demanding work situations without disruption of efficiency required. Ability to adapt quickly to and manage changes in daily workflow required. Ability to understand and balance the different priorities of executive education required. Professional demeanor required. Ability to work successfully as member of team required. Ability to work flexible hours according to demands of business required. Ability to manage cross-functionally across an organization and work with external partners preferred.