Digital Marketing Analyst - University Relations

Location
USA, Azusa, California
Salary
Negotiable
Posted
Apr 25, 2017
Ref
S798
Contact
Azusa Pacific
Institution Type
Four-Year Institution

Azusa Pacific University is a comprehensive, evangelical, Christian university located 26 miles northeast of Los Angeles, California. A leader in the Council for Christian Colleges & Universities, APU is committed to excellence in higher education. Offering over 80 bachelors, masters and doctoral programs on campus, online, and at seven regional centers across Southern California, APU has been recognized as one of U.S.News & World Report's Best Colleges for seven years running. The university provides outstanding opportunities for staff in advancement, professional growth, and Christian ministry. APU seeks staff who model excellence in their discipline and have a clear and compelling understanding of their faith and Christian commitment.

For staff positions, please apply directly at: http://apustaffjobs.silkroad.com

The Digital Marketing Analyst serves as a member of the digital marketing team under the Executive Director of Marketing's span of care, but is a direct report to the Associate Digital Marketing Director. The Digital Marketing Analyst maintains and builds strong client relationships through coordination of digital projects and regular contact with the marketing team. Supports the development and implementation of marketing strategies to attract customers to company website, online presence and promote online products or services. Analyzes online statistics and identifies areas to optimize online marketing performance. Develops e-marketing content and explores sales channels. The Digital Marketing Analyst should be fully versed on the status of digital projects and planning ahead for future projects. This position is vital to our continued marketplace visibility, as well as having a presence in the evolving digital space where user experience defines our brand.

Primary Duties/Essential Functions

  • Monitors and manages website analytics, creates dashboards, and provides monthly, quarterly and yearly reporting on determined KPI's.
  • Being a master in Excel, merge and report on data obtained from various systems across multiple business units.
  • Work directly with senior management and partner agencies to evaluate and recommend strategies and initiatives for paid search, video advertising, and retargeting campaigns.
  • Manage and optimize display campaigns through agencies and other partner organizations.
  • Set up and manage tracking on digital marketing initiatives to evaluate performance.
  • Establish KPI's for measuring digital impact of marketing strategies, and make recommendations to improve results.
  • Identify target audiences for each of the universities key areas and make data-based recommendations for new marketing initiatives.
  • Monitors and manages website analytics, creates dashboards, and provides monthly, quarterly and yearly reporting on determined KPI's.
  • Collaborate with senior management and team members to identify search engine optimization (SEO) strategies, and monitor implementation.
  • Stay informed of digital marketing best practices and become a thought-leader in Search Engine Marketing strategy.
  • Collaborate with marketing teams to identify client needs in the digital space, and help to provide strategies and recommendations to satisfy those needs.
  • Required Education

  • Bachelor's degree in marketing/business, related field, or demonstrated marketing capability
  • Required Experience

  • Strong background in both Google Analytics and/or Adobe Analytics.
  • Strong background in Excel
  • Experience in buying, optimizing, and managing media buys on major channels such as Facebook or Google.
  • 2-4 years of digital marketing/analytics experience
  • 2-4 years in development and management of corporate websites, including strategies to maximize user experience and lead conversion.
  • Strong interpersonal and presentation skills; excellent verbal and written communications skills; analytical thinking ability.
  • Azusa Pacific University is a Christ-centered, multicultural community that values and seeks faculty and staff who are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation.

    Click below to discover some of the many benefits APU employees enjoy including competitive health care options, an 8% retirement match, and a generous tuition discount.

    http://www.apu.edu/humanresources/benefits/

    You can learn more about APU by watching the stories of faculty, staff, and alumni as they carry out our mission here: http://www.apu.edu/stories/

    Azusa Pacific University will conduct a background check on all final candidates.

    Review of applications will begin immediately, and the position will remain open until filled unless otherwise stated. Azusa Pacific University does not discriminate on the basis of race, color, national origin, sex, age, disability, or status as a veteran in any of its policies, practices, or procedures. Women and minorities are encouraged to apply.