Associate Vice President for Marketing and Communications

College Park, Maryland
Apr 17, 2017
Executive Administration Jobs
Vice Presidents
Institution Type
Four-Year Institution

The Associate Vice President (AVP) for University Communications and Marketing is responsible for the overall communications and marketing programs that convey the mission of the University to its multiple constituencies, both internal and external, to improve the academic and research reputation of UMD. The AVP advises the president on national positioning opportunities, collaborates with the university’s schools and colleges, fundraising division, athletics, and other university programs, and guides the planning and execution of major external outreach efforts and marketing campaigns. The AVP provides recommendations on policy and action in the management of issues and crises affecting the university, including media relations. The position manages a staff of 30+ in the areas of marketing, strategic communications, publications, digital, video production, advancement marketing (including alumni association), and trademark licensing.

Minimum Qualifications

Bachelor’s degree required.

A minimum of ten years of professional experience at the executive level in the areas of marketing, branding, media relations, and/or communications, preferably in multiple organizational settings including higher education. A proven track record of management and supervisory experience, preferably with creative teams. Excellent oral and written communication skills are necessary. A proven ability to serve as an institutional spokesperson on a variety of issues in a variety of settings. Demonstrated ability to work successfully with multiple constituencies, both internal and external, to an organization.

• Demonstrate energy, creativity, and intellectual breadth, with the ability to lead, inspire, and manage a team with those characteristics.
• Possess a consultative and collegial leadership style and a keen sense of diplomacy to facilitate effective collaboration and inter-departmental consistency in marketing and communications efforts.
• Use forward-thinking and creative approaches to exploit evolving technologies in support of marketing and communications strategies.
• Approach issues management in a way that anticipates needs and ensures timely action.
• Is an able public speaker and can communicate with and engage a wide range of constituencies.
• Is committed to the value of diversity in all aspects of university life.

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