Search Marketing Specialist (SEM/SEO)

Employer
INNOVEX
Location
Lincoln, RI
Posted
Apr 15, 2017
Institution Type
Outside Academe


Job Description

Here at INNOVEX, we are a growing technology and marketing organization, and looking to add to our marketing team. We provide marketing services to clients and have a greater need for an Online Advertising expert to manage all online media campaigns for clients and INNOVEX.

JOB DUTIES

The following job responsibilities are intended to reflect the major responsibilities of the job, but do not describe the minor duties or other responsibilities that may be assigned from time to time.

RESPONSIBILITIES
  • Constant review and optimization of online media campaigns, to include:
    • Search advertising (PPC)
    • Shopping campaigns (PLA)
    • Display advertising
  • Building and setting up new campaigns through a platform
  • Supporting sales to provide budget recommendations and research
  • Keyword research
  • Support role for the following Services/Products
    • Web Presence Optimization
    • Search Engine Optimization
    • Reputation Management
    • Online Directories and App Registrations and Optimization
    • Website optimization through keywords

Duties
  • Optimize client's digital ad campaigns in order to maximize ROI
  • Keyword research, bid management, ad placement management
  • Ad campaign set-up and ongoing management
  • Ongoing client communication to insure quality customer service
  • Provide world-class service and support.
  • Constantly monitor customer feedback and satisfaction.
  • Become an expert on the digital marketing and advertising market.
  • Support the team whenever assistance is needed

EXPERIENCE REQUIRED
  • Google AdWords and other similar platforms

ESSENTIAL PHYSICAL-MENTAL FUNCTIONS AND ENVIRONMENTAL CONDITIONS
  • Excellent attitude required
  • Advanced organizational skills
  • Effective communication skills
  • Ability to work independently on multiple tasks
  • Knowledge of digital marketing services
  • Standard computer skills required - including, Social Media, Microsoft Office products, Google Apps, (Salesforce.com experience a plus)
  • Travel to client meetings (locally & regionally)
  • Continued education and training programs

Company Description
INNOVEX is Your Partner for Business Technology Solutions.

We offer a wide selection of integrated technology products and services. This includes Office Technology, IT Solutions, Digital Marketing & Digital Signage. We have experts in each field that will analyze your business and develop solutions to make your organization more productive and drive more business.

INNOVEX has been headquartered in RI for over 50 years and has expanded to Massachusetts with an office in Norwood, MA. A family-owned company, INNOVEX values all of its team members and clients. We have been recognized in Providence Business News as one of top private companies in RI and awarded as one of the largest Sharp independent dealers in the country. We are a growing company that seeks driven and talented team members.


Lincoln, RI

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Thu, 23 Mar 2017 09:22:17 PDT

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