Digital Content Producer, (Prof Serv Spec, 4) AFT

Glassboro, New Jersey
Apr 13, 2017
Institution Type
Four-Year Institution
Rowan University is a public comprehensive state-designated research institution with approximately 16,000 students. Its main campus is located in Glassboro, N.J., 20 miles southeast of Philadelphia, with additional campuses in Camden and Stratford. The University comprises seven colleges and five schools: the William G. Rohrer College of Business; the Henry M. Rowan College of Engineering; the Colleges of Communication and Creative Arts, Education, Humanities and Social Sciences, Performing Arts, and Science and Mathematics; the Cooper Medical School of Rowan University; the Rowan University School of Osteopathic Medicine; the Graduate School of Biomedical Sciences; the School of Health Professions; and the School of Earth and Environment. Rowan is one of two public universities in the country to offer M.D. and D.O. medical degree programs. The institution is also home to the South Jersey Technology Park, which fosters the translation of applied research into commercial products and processes. Rowan has been recognized as one of the top 100 public universities in the nation and is ranked third among public institutions in the North by U.S. News & World Report.

The incumbent will be familiar with website analytics, digital campaign management, social media, statistical analysis and data mining, conversion tracking and thrive in a fast-paced environment. The Digital Content Producer reports directly to the Digital Content Production Coordinator, who works with the Director of Web Services to align requirements of projects with the strategic priorities of the overall institution, the division and the department. The Digital Content Producer contributes content strategy and development for web-based special projects as well as targeted recruitment and retention campaigns, social media and targeted content delivery. Working with website section owners, digital content producers, designers, and developers, you will optimize campaign landing pages as well as select, strategically targeted web pages and social media advertising to engage visitors and generate leads. Some evening and weekend hours possibly required.

Responsibilities include, but are not limited to:

o Assists in the production of content on landing campaign pages as well as pages/sites throughout the Rowan University Website.

o Assist in the production of content, the management of the editorial calendar and the photography calendar for the University’s Student Affairs blog.

o Assist in the production of content, the management of the editorial calendar and the photography calendar for the University’s College brochure sites.

o Measure, analyze, and recommend ideas to create more cohesive content.

o Close collaboration with Director of Web Services, Digital Content Production Coordinator, Social Media Coordinator and Insights & Campaign Management on key digital recruitment & retention programs (Social, Search, SEO, Analytics, Customer Data).

o Work closely with User Experience team and Insights & Campaign Management team to track keyword behavior in search engines and Rowan University internal traffic to anticipate what users will type into search engines.

o Ability to learn to use our business intelligence tools and business reporting tools.

o Working with the User Experience team to conduct A/B and multi-variant analytical testing strategy, execution and reporting to create the best set of content for any given page/site.

o Working understanding and practice of other interactive marketing pieces such as conversion tracking, PPC and SEO.

o Ability to work with cross-functional teams in managing and driving products.

o Expert at prioritizing, communicating and negotiating projects and timelines.

o Collating weekly, monthly, quarterly and annual reports.

o Researching and implementing the latest industry digital content development standards and best practices.

o Some evening and weekend hours possibly required.


All applicants must have the following qualifications:

  • Bachelor’s degree in related field.
  • One (1) year of experience in content development field, preferably with an emphasis in writing and/or editing content, production of editorial calendars, digital campaign management and/or market analysis.
  • Understanding of web-based technologies such as content management systems.
  • Ability to work independently AND as part of a larger team; solving problems with minimal supervision.
  • Experience interacting with end users and project clients (those with or without technical skill) throughout the development process.
  • Skillful in creative problem solving, negotiating and resolving conflict.
  • Deadline oriented & works well under pressure.
  • Ability to juggle multiple tasks and projects.
  • Excellent verbal and written communication skills
  • A strong customer service orientation.

Interested applicants should send a cover letter highlighting relevant education and experience, a resume, one writing sample and the names of at least three references through the applicant tracking system:

Rowan University values diversity and is committed to equal opportunity in employment.

All positions are contingent upon budget appropriations.