Director of Marketing and Communications
Salary: $52,400 - $103,300
Title: Director of Marketing and Communications
Category: Management and Professional
Department: Graduate School of Education
Date Posted: 04/11/2017
Position Information: The Director of Marketing and Communications serves as the marketing leader for the Graduate School of Education (GSOE), is a key member of the Dean's senior leadership team, and provides strategic and operational leadership for all aspects of GSOE marketing and communication. The Director works closely with the GSOE senior leadership team, GSOE Faculty Graduate Advisor of Admissions, the Director of Teacher Education, and program area conveners to develop, implement and evaluate the marketing and recruitment strategies for all graduate, teacher education and undergraduate programs. In addition, the Director will also work closely with the GSOE admissions staff, faculty and other administrative staff while collaborating and serving as the liaison with other UCR campus offices, including strategic communications, career services, etc., to facilitate effective marketing, student recruitment and retention practices. The Director's additional areas of responsibility include: recruitment of potential students for all GSOE Programs, coordinating events, developing and implementing promotional strategies, materials and products designed to promote awareness within the campus and/or the general public of the school's programs. The Director of Marketing and Communications has a full understanding of industry practices as well as campus policies and procedures. The Director will play an active role in the written communication for all GSOE programs as it relates to website presence and distribution of marketing materials. The Director will play an active role in the written communication for all GSOE programs as it relates to website presence and distribution of marketing materials. The Director of Marketing and Communications will interact with a sophisticated, assertive audience of potential Graduate School of Education applicants, and therefore, must possess excellent communication skills and persuasive dialogue. As the UCR Graduate School of Education has multiple programs dependent upon student enrollment, this position has a significant impact on the School's revenue generation.
Minimum Requirements: Strong skills in event and media activities management.
Thorough knowledge of marketing mediums and funding sources.
Thorough knowledge of the campus and/or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.
Thorough knowledge of communication principles, media, and marketing techniques.
Thorough analytical and written communication skills.
Thorough knowledge of the campus and/or medical center products and services.
Skill in mentoring less experienced staff.
Thorough, strong project management skills.
Strong interpersonal communication and political acumen skills.
Knowledge and effective use of customer relationship management (CRM) systems.
Additional Information: In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history and culture. UCR gives every student the resources to explore, engage, imagine and excel.
At UC Riverside we celebrate diversity and are proud of our #12 ranking among the nation for most diverse universities (US News and World Report 2013-2014). Become part of a place that fosters success for all its constituents, students, faculty, and staff, and where work/life balance and campus culture are integral to our way of life.
UCR is ranked 55th among top public universities (US News and World Report 2013-2014).
The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.
For information about our generous employee benefits package, visit: Employee Benefits Overview