Director, Marketing & Communications

Apr 10, 2017
Institution Type
Community College

Director, Marketing & Communications

SALARY: $6,400.00 ­ $7,777.00 Monthly
OPENING DATE: 04/08/17
CLOSING DATE: 05/23/17 11:59 PM

The Director of Marketing and Communications is responsible for marketing, public relations, communications, promoting and branding the college. The director serves as the Public Information Officer (PIO), develops and implements the college's strategic marketing plan, and is responsible for overseeing marketing and advertising.

Under general direction of the Superintendent/President, the Director of Marketing and Communications develops, recommends, and implements a comprehensive marketing and communications plan to support the College vision, mission and strategic goals. The Director works collaboratively with College stakeholders to design and implement outreach programs to recruit students, raise community awareness, and promote College events. The Director oversees and disseminates all external and internal communication programs.
The Director of Marketing and Communications is designated as a Classified Supervisor.


Essential Functions
1. Under the direction of the Superintendent/President, develop and implement a comprehensive marketing and communications plan to support the vision, mission and strategic goals of the College.
2. Perform ongoing marketing and demographics research and analysis in accordance with College strategic enrollment initiatives. Work collaboratively with College administrators, faculty and staff, research, develop and recommend marketing strategies.
3. Develop brand identity and implement a cohesive marketing plan to ensure continuity and consistency for use on the college website, college and program promotional materials, advertising, radio and television, social media, and video, print, and electronic formats.
4. Write, edit, design, illustrate, conceptualize and produce effective College publications. Coordinate and oversee the production of various print and electronic publications using design and publishing software application and/or use of contractors. Take, manage, and archive photographs for college promotional use.
5. Manage and monitor the College website to ensure the accuracy and appropriateness of information and communications in accordance with the vision, mission and strategic goals of the College. Establish procedures and protocol for use of College website.
6. Coordinate the effective distribution of marketing and communications materials to external and internal target groups. Write news releases, feature stories, and communications for both external and internal community dissemination.
7. Serve as editor of College publications. Establish College marketing and communications protocol. Control and administer internal marketing communication tools, such as media boards, located on all College campus sites.
8. Develop and maintain College's historical archive, including but not limited to related biographies, photos, news releases, mailing lists and event programs.
9. Work directly with the President and key administrators to develop and implement external and internal communications strategies. Produce College newsletter for campus community.
10. Oversee and manage the day­to­day operations of the Office of Marketing and Communications. Select, supervise, train, and evaluate staff. Develop, oversee and manage the operational budget and expenditures.
11. Plan, organize and oversee College events as assigned.
12. Maintain an understanding of current ideas, trends, laws, regulations, guidelines and practices
pertaining to the areas of responsibility through continued study and participation in professional
organizations. Seek and participate in professional development activities.
13. Serve on College and regional committees as assigned.

Other Duties:
14.Perform other duties as assigned.


Education & Experience
A Bachelor's Degree from an accredited college or university in communications, marketing, journalism, or related field and three (3) years of progressively responsible experience in marketing, public and community relations, graphic design, or communications including the coordination and supervision over production and design.

Desirable Qualifications
1. Experience developing and implementing a marketing plan for an organization to include a variety of electronic and print media.
2. Experience serving as a Public Information Officer and working with the press. 3. Experience utilizing social media in a marketing capacity.

Licenses and other Requirements
Possession of or ability to obtain prior to employment, a valid driver's license and must have an acceptable driving record and current vehicle insurance meeting State of California requirements.

Knowledge of methods, techniques, and procedures used in the development of a comprehensive marketing and communications program; a variety of delivery modes for the purposes of marketing, communications and advertising; methods and techniques of photography and graphic design; media relations and organizational communication strategies; public relations skills, including speaking in public and writing press releases; principles and methods of management and supervision; budget preparation and expenditure control; record keeping, data collection, and report preparation techniques to ensure information is accurately presented and reported; current computer operating systems, software applications and office productivity software such as design and publishing, word processing, spreadsheets, calendaring, presentation, and database programs; social media and the diverse background of community college students; and the mission, goals and vision of California community colleges.

Ability to: Develop, and implement a comprehensive community college marketing and communications
program; provide leadership and prioritize projects; communicate effectively, both orally and in writing; develop and maintain effective working relationships with college administrators, faculty, staff, students, and community and business partners; mange and facilitate the college website; supervise, train and evaluate employees; research, evaluate data, and prepare comprehensive, concise reports and recommendations; oversee and recommend budget preparation and expenditures; prepare and make effective presentations; demonstrate possession of strong organizational and leadership skills; learn applicable federal, state, and local laws, regulations, policies and procedures; exercise tact, diplomacy and confidentiality in dealing with sensitive and complex issues, situations and records; supervise, train, and evaluate personnel; operate computers and their peripherals; use current common software applications in order to accurately enter and retrieve data; operate a variety of office equipment including a computer; utilize design and publishing, word processing, spreadsheets, email, online calendaring and data entry and retrieval from database programs; demonstrate an understanding of, sensitivity to and appreciation for, the academic, ethnic, socio­economic, disability and gender diversity of students and staff attending and working on a community college campus; to understand diverse community needs and targets.

Indoor and outdoor work environment, constant interruptions. Occasional standing or walking; periodic handling of lightweight parcels up to 15 pounds. Requires some evening and weekend responsibilities.


Work Schedule
40 hours per week/ 12 months per year
Hours Vary Monday­ Friday.
Exempt Position (Not eligible for overtime)
Management reserves the right to change schedules as needed.

STEP A ($6,400.00) STEP E ($7,777.00) + GREAT BENEFITS PACKAGE (no additional costs for benefits)

Monterey Peninsula College provides eligible employees with valuable benefits options, including medical, dental, vision, life/AD&D and long­term disability. Monterey Peninsula College is a PERS employer.

How to Apply

You will be asked to login or create a new user account.

Complete all required fields of the application,
Attach a .pdf of your cover letter which describes your interest in and qualifications for the position,
Attach a .pdf of your resume,
Any certificates/awards related to position
Copies of unofficial transcripts from accredited colleges. Foreign transcripts must be evaluated by the applicant's expense. Click on the following link for a list of agencies.

A list of at least four professional references with titles and current phone numbers (office, cell and home numbers). Interviewees will be asked permission to contact these references via a signed release prior to interviews

For more information regarding the position please contact,
Kayla Garcia
Human Resources Specialist

Please Note: Candidates advanced for interviews must agree to a full background and reference check and may be required to submit further materials.

Only items listed above will be reviewed by the screening committee. Human Resources does not accept additional materials such as: letters of reference, test scores from other institutions, certificates of courses/programs completed, letters of commendation from schools, or transcripts with your application. Such items, if included, will not be forwarded to the selection committee. If you are a finalist, HR will request any reference information that is required.

Monterey Peninsula College reserves the right to close or continue the recruitment at any time.

Conditions of Employment
Offers of employment are contingent upon Governing Board approval. Employment with Monterey Peninsula College is not complete or official until applicants meet all pre-employment requirements. All new employees are required to submit proof of freedom from tuberculosis and proof of eligibility to work in the United States. Employees must sign the Oath of Affirmation of Allegiance, and submit fingerprints. The District is an equal opportunity employer. The policy of the District is to encourage applications from all persons. No person shall be denied employment because of ethnicity or race, color, sex or gender, gender identity, age, religion, marital status, disability, sexual orientation, national origin, medical conditions, status as a Vietnam­era veteran, ancestry, or political or organizational affiliation.

Position #2016­00148


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