Digital Marketing Specialist

Employer
Branded Online
Location
Newport Beach, CA
Posted
Apr 10, 2017
Institution Type
Outside Academe


Job Description

Digital Marketing Specialist

Job Description (Full Time)

Location: Newport Beach

Salary: $45,000 to $55,000

Branded Online is searching for a successful Digital Marketing Specialist who will drive revenue from our SEM and affiliate channels while optimizing spend and increasing conversion rates. You will be responsible for developing and managing channel specific marketing calendars, implementing new affiliate campaigns and SEM campaigns, analyzing top KPIs across all channels and developing a regular cadence of reporting needs.

Primary Responsibilities
  • Manage paid search campaigns to optimize pre-determined KPIs
  • Identify and implement strategies to increase traffic and conversions through SEM optimization
  • Daily affiliate management - work with partners to optimize delivery and campaign performance
  • Manage affiliate relations, communication and recruitment
  • Develop quarterly marketing calendars for SEM and affiliate channels
  • Create ad copy to be distributed through paid ad campaigns
  • Pull data for and consolidate a wide variety of marketing reports
  • Create and streamline reports and analyze data in order to discover potential opportunities to improve campaigns
  • Attend internal meetings and observe calls with existing clients
  • Develop and implement weekly cadence of reporting for SEM and affiliate channel

Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required.
  • 2+ years of hands-on SEM and digital marketing experience
  • Bachelors degree in Information Science, Math, Computer Science, Business, or Marketing
  • Experience with online tracking and analytics tools (Omniture, Google Analytics)
  • Knowledge of Affiliate networks (PepperJam, CJ, Linkshare)
  • Proficient with Microsoft Excel, Word and PowerPoint
  • Strong analytical skills and ability to think critically
  • Knowledge and experience with ROAS, ROI, CTR and additional top KPIs
  • Possess strong writing skills
  • Have a passion for technology and cutting-edge industry trends
  • Ability to work independently with high level guidance from leadership

Company Description
Branded Online comprises a collective think-tank of talented ecommerce and online marketing professionals who are well versed in the creation, execution and management of a large segment of today's top brands. We are an end-to-end provider of branded ecommerce solutions. Branded Online offers a variety of services including site development, online marketing and warehousing merchandise. Our job is to let you innovate and transform your brand while we attract and retain your customers through superior execution of your ideas. It is, after all, what we do best! After a great deal of success managing many of the world's leading ecommerce sites, we know that online shoppers are evolving. And at Branded Online, it's our forte to ensure your brand evolves with them.


Newport Beach, CA

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Sun, 9 Apr 2017 11:32:36 PDT

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