Director, Insurance Marketing

Employer
AAA
Location
Emeryville, CA
Posted
Apr 08, 2017
Institution Type
Outside Academe


Job Description

Welcome! Our vision is to be America's most trusted organization, absolutely famous for doing the right thing. We're all here to support our Members and provide them with legendary service. By joining our organization, you get to be part of this exciting vision. As a AAA Team Member, you have the chance to do honorable work, receive competitive compensation, a comprehensive benefits package and opportunities to grow your career.

This marketing leader is accountable for participating in the development and leading the execution of our insurance marketing programs with the goal of optimizing insurance penetration into our membership.

Essential Functions / Principal Responsibilities:

• Crafts overall marketing programs that align with our strategy to maximize insurance cross sales into our membership base and revenue goals.

• Provides strategic partnership and collaboration with key sales and product partners in business planning, sales/marketing integration and program development.

• Effectively manages external vendor relationships, including direct marketing agencies.

• Works with insurance business partners (IG) and internal business partners to identify joint opportunities and best practices sharing.

• Manages and optimizes budget while exceeding ROI, revenue and lead generation goals using internal and external resources.

• Develops direct reports to achieve best in class performance in all aspects of direct response, targeting and modeling, messaging, creative and offer development, campaign execution; tracking and performance analysis.

• Acts as resource and expert on core insurance marketing tools and techniques

• Participates in product management analysis contributing marketing data to assist in the planning process for insurance.

Strategic Innovation and Growth

• Provides consulting and recommendations to senior management for future marketing campaigns.

• Leads cross-functional stakeholders and support teams towards implementing new marketing campaigns.

Market Execution

• Manages vendor relationships to deliver member preferred products and service.

• Establishes operational objectives, work plans, delegates assignments with direct reports

• Recommends marketing directives and vendor changes

Knowledge, Skills and Abilities

• Extensive knowledge of Marketing to include direct response, sales, media management, insurance messaging, campaign execution.

• Excellent leadership skills. Able to work effectively with external vendors and across functions in a matrix organization,

• Excellent strategic, organizational and problem solving skills

• Excellent business and technical writing skills (e.g.. proposals, PowerPoint presentation, business requirements, Microsoft project, Suite Microsoft Office)

• Excellent project management techniques and processes.

• Highly skilled negotiator

• Excellent communication, presentation, and persuasion skills of internal and external partners and stakeholders.

• Excellent understanding business systems and processes and how they link together

Education, Work Experience, Licenses & Certifications

• Bachelor's degree in related area (Marketing, business, or a related field) or an equivalent combination of education. Advanced degree preferred.

• 10+ years of increasingly responsible marketing experience

• 3 - 5 years Experience leading Product Management Teams

A career with AAA NCNU is unique, just like you. Through our robust Team Member value proposition, we strive to create an environment where you can thrive, our Members experience legendary service and we positively impact the communities we work and live in.

Company Description
Welcome! Our vision is to be America's most trusted organization, absolutely famous for doing the right thing. We're all here to support our Members and provide them with legendary service. By joining our organization, you get to be part of this exciting vision. As a AAA Team Member, you have the chance to do honorable work, receive competitive compensation, a comprehensive benefits package and opportunities to grow your career.

A career with AAA Northern California, Nevada and Utah is unique, just like you.

We're a mission-driven Member services organization. We have a saying here at AAA that we aspire to be America's most trusted organization absolutely famous for doing the right thing . With more than four million Members, our purpose is to bring peace of mind to Members so that they can enjoy life more.

We work hard to create an environment where you can thrive and where you use your skills and talents to help us deliver legendary Member service. You'll help have a positive impact on the diverse communities we serve, too.


Emeryville, CA

acee14108

Fri, 7 Apr 2017 02:15:02 PDT

PI97471869