Events and Marketing Manager - Riley Institute

Apr 05, 2017
Institution Type
Four-Year Institution

Job Description Summary: To manage and aid in managing the professional production of Riley Institute events. To manage Riley Institute marketing activities, including general and events promotion, social media program, and collateral production. This is a full-time, exempt position. The Riley Institute, affiliated with Furman's Department of Politics and International Affairs, works with issues of public education and diversity throughout South Carolina and brings speakers and scholars to campus and the state to broaden student and the public's perspectives on issues critical to the state's progress. Responsibilities 1. Works with Director of Riley Institute's Center for Critical Issues to produce high quality policy-related events and conferences. May be primarily responsible for planning and producing some events and may assist in the planning and productions of others. Responsibilities may include: *Helps plan program architecture by meeting with Riley Institute principals and partners to explore themes, content, and speakers; conducting research on topics connected to themes; and synthesizing information to suggest coherent, cohesive programs. *Manages program logistics, including event catering and room setup; A/V and video management; follow-up communications; etc. *Manages promotion of and collateral production associated with Riley Institute events (see Marketing Manager, above). *Manages visiting speakers and fellows, including communications, travel and scheduling. 2. Assists with or manages Riley Institute student-centered programs and events, including the Advance Team; South Carolina United, a three-day summer camp for Hollingsworth Scholars; and service activities, dinners and other social gatherings for Advance Team members, Hollingsworth and Townes scholars' activities. 3. Manages Riley Institute marketing and promotional activities for the Institute overall and for the Center for Diversity Strategies, Center for Education and Policy Leadership, and Center for Critical Issues. *Manages promotion of Riley Institute events and serves as liaison between Riley Institute and University Communications. Develops promotional strategies and target markets; writes web, social media, email, brochure and other copy; drafts news releases; works with University Communications design staff to support their design of digital and print promotional materials, programs, invitations, PowerPoints, banners, etc. *Works with University Communications to support their production of Riley Institute general collateral materials, including such branding and identity materials as letterhead, business cards, banners and other display materials, leave-behinds, etc. *Assists program staff with production of outreach materials and collateral associated with Center for Diversity Strategies and Center for Education Policy and Leadership, including program and curriculum materials. *Serves as Riley Institute liaison and point person to Furman University Communications; oversees and coordinates marketing timetables, submission of necessary copy and images, proofreading processes, etc. *Works with Riley Institute staff to develop strategic plan for use of social media to communicate in an authentic and timely fashion through existing and new social media vehicles, including Facebook (currently 1350 followers), Twitter (2500 followers) and Instagram (550 followers). Communicates regularly with all program staff to develop content. Implements strategy through a regular publishing schedule, editorial calendar, and daily posts. Tracks outcomes and grows program. *Works with other Riley Institute staff to create strategies for and monitor marketing budgets. *Manages and monitors usage of the multiple Riley Institute logos, brand, and color palette; maintains copyrights and ownership of URLs. 4. Assist in supervision of two Riley Institute interns. Furman University is committed to educating the whole student, encouraging academic and emotional growth while also providing the practical skills necessary to succeed in an ever-changing world. At the core of the University is a dynamic engaged learning philosophy that's grounded in the liberal arts and sciences. Students are taught by top-notch professors whose chief priorities are teaching and guiding undergraduate students;all within a close-knit campus community where ideas and perspectives are valued and encouraged. The Furman Advantage promises all students an education that delivers value by preparing them for successful, meaningful lives. Guided by a community of mentors and supported by institutes and centers, students chart personalized four-year pathways that are made meaningful through guaranteed engaged learning experiences. Our institutes and centers ensure there is a connection between the resources of Furman and the communities that we serve and strengthen. The Richard Riley Institute is a nonpartisan public policy think tank that promotes discussion and analysis of issues critical to South Carolina's future. The David E. Shi Center for Sustainability acts as a research hub and action center where students, educators and community leaders work together to explore sustainability challenges and generate scalable solutions. The Institute for the Advancement of Community Health serves as a convener of programs, educational initiatives, ideas and resources working collectively to bridge the population health gap of the Greenville community and beyond. The student experience at Furman includes NCAA Division I Athletics, a vibrant student life culture encouraged by a 100 percent residential community, and a campus that is internationally recognized for its beauty. Founded in 1826, the private university is located in the award-winning city of Greenville, South Carolina. Modern, sophisticated academic buildings are complemented by comprehensive athletics, recreational, and social facilities. Student housing ranges from traditional residence halls to apartments. The 750-acre campus features an Asian garden, a replica of Henry David Thoreau's cabin, a Florentine bell tower, a spring-fed lake, 13 miles of paved trails through the woodlands for hiking and biking, and an 18-hole golf course. Furman University is an Equal Opportunity Employer committed to increasing the diversity of its faculty and staff. The University aspires to create a community of people representing a multiplicity of identities including, but not limited to, gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities. More information about Furman University More information about Greenville, SC

Minimum Qualifications: Bachelor's degree with 2-3 years relevant experience. Strong writer and editor, including for web, press releases, leave behinds, programs, and a variety of collateral materials. Experience in event management and logistics. Ability to synthesize information around complex topics. Excellent organizational skills and attention to detail. Ability to communicate effectively with others. Experience with social media. Ability to work effectively in a team environment. Proven ability to multi-task in a fast-moving environment. Ability to take initiative and work independently. Experience in Office software, including Word, Excel and PowerPoint.

Preferred Qualifications: Preferred fields of study include but are not limited to English, political science, and sociology. Experience in Photoshop and InDesign a plus.

Salary Grade: Level 5 $34,600.00 - $53,600.00

Special Instructions: Full Time