Search Engine Marketing Manager

Employer
CampusExplorer.com
Location
Santa Monica, CA
Posted
Mar 30, 2017
Institution Type
Outside Academe


Job Description
CampusExplorer.com is hiring a Search Engine Marketing Manager who will be responsible for strategy, execution, and growth of its paid search marketing campaigns. The qualified candidate will have 2-4 years of SEM experience, preferably in lead generation or other direct response environment. Campus Explorer is a fast growing, profitable start-up located in Santa Monica, CA and offers a casual work environment and equity participation.

Responsibilities:
• Day-to-day management and execution of search marketing campaigns
• Performance analysis, bid management, keyword expansions, creative/landing page testing, and general campaign optimization
• Identify and evaluate new opportunities in SEM to develop, expand, grow
• Analyze metric data and provide actionable recommendations for campaign optimization
• Prepare and present recurring SEM reports as required
• Manage and prioritize multiple online marketing projects simultaneously
• Collaborate with team members on SEM/Online Marketing process improvement

Requirements:
• Bachelor's degree
• 1-2 years of in-house SEM experience
• Strong analytical and reporting background
• Self-motivated, with an ability to quickly, effectively multitask on and prioritize concurrent projects
• Demonstrated problem solving and creative mindset
• Excellent Excel skills
• Experience in the lead generation and/or online edu space a plus
• Experience with third-party SEM tools (e.g. Marin, Kenshoo, SearchCenter) a plus
• Experience with Ad Networks, Display, Affiliate Management a plus
Company Description
CampusExplorer.com is a venture funded, fast growing start-up business developed by the core team who developed and sold Rent.com to eBay for $433m in 2005.

Campus Explorer, Inc. is a rapidly growing Internet start-up located in Santa Monica, CA, that is building the web's premier college search and resource site. Campus Explorer, Inc.offers students a suite of interactive, personalized services that enable them to be more organized and informed in their college search.

The philosophy at Campus Explorer is pretty simple: We believe everyone deserves a fulfilling education, no matter the name or place. We think that given the proper tools, anyone shopping for college or continuing education can find the perfect fit.

Campus Explorer, Inc. is the place to begin that great adventure. We have compiled everything students need for a college search, right here in one site. Whether it's a two- or four-year school, a career college or an online program, we have figured out everything from tuition to average temperature. We also have a personalized search function that allows you to set your wish list and explore from there. We even have direct partnerships with schools to put you in touch with admissions officers.

Our database today contains information on more than 8,000 schools, and counting. It's accurate. It's easy to use. It's the most comprehensive directory devoted to higher education you'll find anywhere on the web. And it's free!


Santa Monica, CA

12596d5652

Wed, 29 Mar 2017 13:16:19 PDT

PI97349309