Marketing Manager

Camping World and Good Sam
Lincolnshire, IL
Mar 30, 2017
Institution Type
Outside Academe

Job Description

If you are ready to put your experience to the test and have fun with a growing company, then check us out!

Camping World and Good Sam are the world's largest RV dealership and outdoor retailer. We provide a fantastic opportunity to hone your skills and become a true partner in helping us grow our company.

Essential Job Functions
  • Plan and execute monthly Camping World dealership marketing and promotions including direct mail, television, radio, print ads, and email campaigns based on a pre-determined budget.
  • Consultatively identify the most responsive advertising process for targeted markets. Utilize in-depth research and plan development to assess timing of projects, and effectiveness of lead generation.
  • Build customized recommendations, create sale themes, and coordinate promotion time lines and deadlines while working directly with Senior Level Management on monthly promotions.
  • Served as a liaison between the creative division and various product vendors for product fulfillment
  • Proofread artwork, negotiate ad pricing and contracts, reconcile invoices, and track effectiveness of promotions.
  • Provide recaps and measurement of campaigns when requested
  • Participate in event planning in regards to marketing and POP of offsite RV Shows and events
  • Coordinates in store signage, POP and branding
  • Be familiar with in-house tools for digital marketing

  • Required Experience:
  • Associates degree or relevant marketing experience preferred
  • Proficient with Excel
  • Excellent verbal and written communication skills
  • Ability to multi-task, enjoys working with people in a team environment
  • Detail oriented with the ability to follow up and complete assignments in a timely manner
  • Dependable team player willing to exceed expectations and grow with the business

Company Description
Camping World is America's #1 source for RVs, camping accessories, RV maintenance and repair. The Good Sam Club is the world's largest RV owners organization with 1.3 million members offering discounts at the Club's nationwide network of 1,700 Good Sam parks and resorts, vacation planning, roadside assistance and more to serve the outdoor enthusiast! Partnered together, Camping World and Good Sam Club offer more to those who love the RV lifestyle!

Lincolnshire, IL


Wed, 29 Mar 2017 13:10:23 PDT