Director of Admissions

Lock Haven, Pennsylvania
Competitive with qualifications and experience
Mar 29, 2017
Institution Type
Four-Year Institution

The Director of Admissions oversees the Office of Admissions and provides leadership in developing and implementing innovative recruitment strategies and initiatives designed to attract students to the undergraduate, transfer, graduate, online, international and regional campus programs. The position is responsible for recruitment, marketing plans, and admission policies to achieve an incoming class that is optimal in number, strong in academic ability and diverse in age, racial, cultural and geographic background.

Essential Duties:

Facilitate long-range planning using research and applied theory to analyze the market place in support of recruitment and marketing strategies. Align recruitment and admission activities with the University’s strategic plan, mission, vision and goals.

Specific Duties:

Recruitment and Enrollment Planning and Program Development-

• Design, implement and evaluate a short-term, long-term, comprehensive, data-driven strategic recruitment plan

• Collaborate with University administration, college deans, faculty, students, and external organization and institutions in implementing a holistic admission plan

• Plan and supervise recruitment and admission processes and operations including marketing/target analysis; prospect-enrollment pipeline development; application review and follow-up; high school/community college outreach and off-campus recruitment events; student ambassador programs and campus visit programs; and the development of print and electronic admission materials, telecounseling, web content and social media


• Initiate the development of admission policy and make recommendation to appropriate campus entities

• Provide leadership development and training of departmental and University staff and faculty in areas related to admission, marketing and recruitment of students

• Work with external offices to gather and provide data for planning and assessment

• Review applications for admission decisions and appeals

Data Gathering, Analysis and Effectuation-

• Apply best practices and rapidly changing technology appropriately to the execution of university enrollment and recruitment goals

• Analyze recruitment-related data and assess programming activities as part of strategic enrollment planning initiative, including freshman, transfer and post-traditional students

• Participate in institutional assessment procedures

Administration, Budget and Human Resource Management-

• Participate in professional organizations and professional development activities to ensure admission practices are contemporary

• Facilitate organizational development and change to maintain a progressive and efficient recruitment and admission operation

• Provide fiscal management and budget development for the office • Maintain awareness of the ongoing state-wide transfer articulation project and other state university system initiatives

• Participates in University meetings and committees as necessary; prepares reports as requested; and performs special projects and other duties as assigned

Minimum Qualifications:

• Bachelor’s degree required

• Eligible for Pennsylvania driver’s license and U.S. passport

• Able to work nights and weekends as required

• Able to travel overnight, particularly during the fall, throughout Pennsylvania, and occasionally out-of-state and internationally when required

• At least five years of progressive leadership experience in university admission, including recruitment and enrollment planning and program development; team building within the office and among university departments; human resource and budget management; data gathering, analysis and assessment activities

• Committed to diversity and sensitive to the needs of educationally and economically disadvantaged students

• Outstanding writing and superior spoken communication skills. Must have the ability to market the University, using personal selling and marketing techniques.

• Possess knowledge of human resource management: supervising staff, hiring, training, orientation, evaluation, coaching, managing meetings, policy development, and risk management planning

• Must be capable of managing complex interdepartmental processes, able to organize logistical and operational challenges

• Advanced knowledge of education policy, financial aid, large-scale computer systems and data management as well as applicable federal, state and University policies and law governing admission and recruitment and the release and disclosure of information

Preferred Qualifications:

• Strong preference for advanced degree

• Direct experience in admission office of non-profit regionally accredited college/university

• First-hand expertise with undergraduate and graduate admission, international and online recruiting, and regional campuses

• Experience working in a collective bargaining environment

• Sophisticated knowledge of current professional practices in student selection

• Experienced familiarity with admission information systems and third party service providers

• High personal energy level. Enthusiasm. Sense of humor. Personal presence. Poise and tact when working under pressure. Highly effective interpersonal and relationship-development skills

Physical Demands:

• Able to lift 50 pounds

• Able to drive long distances and stand for long periods of time