Brand Manager

Guarachi Wine Partners
Woodland Hills, CA
Mar 29, 2017
Institution Type
Outside Academe

Job Description

Position/title: BRAND MANAGER

Job Location: Woodland Hills, CA

Industry Category: Marketing

Reports to: Marketing Director

Company Name: Guarachi Wine Partners

Status: Salary-Exempt

Type of Work: Full-Time, 8AM - 5PM (Mon - Fri)

Job Summary:

Reporting to Marketing leadership, the Brand Manager is responsible for positioning, strategy development and brand activation for a selection of wine brands from the company's portfolio. The Brand Manager will monitor performance and identify growth opportunities across sales channels and supply/demand management. Other responsibilities include overseeing the introduction of new items, wine allocations, coordinating special events, analyzing effectiveness of pricing and programs and maintaining open communication with the suppliers, sales managers and distributors regarding programs, ratings, new items and close-out items; will also perform other duties as assigned by the company.

Essential Functions:
  • Develops strategic marketing plans to meet goals and objectives: 5 P's of Marketing - Product, Pricing, Promotion, Placements, and People
  • Develops sales & marketing programs to achieve brand goals and grow brand equity
  • Develops, maintains and tracks performance against budgets
  • Develops and maintains positive supplier relationships
  • Responsible for development of new products from ideation to introduction, and beyond

  • Bachelors and/or advanced degree in Marketing or related field (MBA or higher degree preferred)
  • At least 3 years of marketing experience. Consumer packaged goods industry experience required, with wine and/or beverage industry experience preferred
  • Strong collaboration skills and experience working as a team player
  • Experience with presenting information to top management and public groups
  • Possess innate ability to drive projects to completion despite obstacles
  • Strong knowledge of competitive analysis and spotting trends in the industry
  • Strong knowledge of media, editing and advertising principals
  • Strong proficiency in MS Office Suite
  • Able to lift and carry up to forty pounds
  • Ability to travel occasionally

Company Description
Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners is a Wine Importer, Distributor and Producer of fine wine, and celebrates 30 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the US and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners' portfolio consists of Aila, Black Ink, Bodega Norton, Castillo de Monseran, Fleur, Guarachi Family Wines, Kaiken, King, La Domitienne, Lea, Matias Riccitelli, Montes, Nobilissima, Santa Ema, Surf Swim, tenshen, and Tensley Wines.

Woodland Hills, CA


Tue, 28 Mar 2017 09:04:56 PDT