Digital Content Strategist & Production Coordinator, (PSS2)-AFT

Glassboro, New Jersey
Mar 28, 2017
Institution Type
Four-Year Institution
Rowan University is a public comprehensive state-designated research institution with approximately 16,000 students. Its main campus is located in Glassboro, N.J., 20 miles southeast of Philadelphia, with additional campuses in Camden and Stratford. The University comprises seven colleges and five schools: the William G. Rohrer College of Business; the Henry M. Rowan College of Engineering; the Colleges of Communication and Creative Arts, Education, Humanities and Social Sciences, Performing Arts, and Science and Mathematics; the Cooper Medical School of Rowan University; the Rowan University School of Osteopathic Medicine; the Graduate School of Biomedical Sciences; the School of Health Professions; and the School of Earth and Environment. Rowan is one of two public universities in the country to offer M.D. and D.O. medical degree programs. The institution is also home to the South Jersey Technology Park, which fosters the translation of applied research into commercial products and processes. Rowan has been recognized as one of the top 100 public universities in the nation and is ranked third among public institutions in the North by U.S. News & World Report.

Digital Content Strategist & Production Coordinator for External SOM Website

Rowan University is seeking a Digital Content Strategist & Production Coordinator to become a key member of the Web Services team located in the Division of Student Affairs with an emphasis on Rowan’s School of Osteopathic Medicine. This position offers expertise in both digital content development and the effective use of technology to engage audiences based on data and forward thinking philosophies. The incumbent will collaborate with all members of the Web Services team to increase the brand’s digital fluency and contribute to the overall recruitment and retention efforts of the Rowan University School of Osteopathic Medicine. The role will work alongside talented digital professionals (Web Development team, User Experience team, Social Media team and Insights & Campaign Management team) to develop content that supports digital recruitment plans, engagement and site traffic. The Digital Content Strategist & Production Coordinator will audit needs across RowanSOM’s digital portfolio, and propose solutions that are realistic within the current structure of our digital platforms and internal/external resources available.

The incumbent will be familiar with website analytics, digital campaign management, social media, statistical analysis and data mining, conversion tracking and thrive in a fast-paced environment. The Digital Content Strategist & Production Coordinator reports directly to the Director of Web Services and indirectly to the Chief Operating Officer of RowanSOM in order to align requirements of projects with the strategic priorities of the School of Osteopathic Medicine and the overall institution, the division and the department. The Digital Content Strategist & Production Coordinator contributes content strategy and development for web-based special projects as well as targeted recruitment and retention campaigns, social media and targeted content delivery. Working with website section owners, digital content producers, designers, and developers, you will optimize campaign landing pages as well as select, strategically targeted web pages and social media advertising to engage visitors and generate leads. Some evening and weekend hours possibly required.

Responsibilities include, but are not limited to:

o Coordinate and maintain content on landing campaign pages as well as pages/sites throughout the Rowan University School of Osteopathic Medicine External Website.

o Coordinate messaging for Rowan SOMs Externally facing social media channels, under the guidance of the Social Media Coordinator.

o Measure, analyze, and recommend high-level steps to create more cohesive content.

o Define a content strategy to help develop great digital experiences to successfully impact Rowan University’s customer experience.

o Close collaboration with Director of Web Services, Social Media Coordinator and Insights & Campaign Management on key digital recruitment & retention programs (Social, Search, SEO, Analytics, Customer Data).

o Work closely with User Experience team and Insights & Campaign Management team to track keyword behavior in search engines and Rowan University internal traffic to anticipate what users will type into search engines.

o Ability to learn to use our business intelligence tools and business reporting tools.

o Working with the User Experience team to conduct A/B and multi-variant analytical testing strategy, execution and reporting to create the best set of content for any given page/site.

o Working understanding and practice of other interactive marketing pieces such as conversion tracking, PPC and SEO.

o Ability to work with cross-functional teams in managing and driving products.

o Expert at prioritizing, communicating and negotiating projects and timelines.

o Collating weekly, monthly, quarterly and annual reports.

o Researching and implementing the latest industry digital content development standards and best practices.

o Some evening and weekend hours possibly required.


All applicants must have the following qualifications:

  • Bachelors Degree in related field or equivalent education.
  • At least three (3) years of experience in content development field, preferably with an emphasis in writing and/or editing content, production of editorial calendars, digital campaign management and/or market analysis.
  • Understanding of web-based technologies such as content management systems.
  • Ability to work independently AND as part of a larger team; solving problems with minimal supervision.
  • Experience interacting with end users and project clients (those with or without technical skill) throughout the development process.
  • Skillful in creative problem solving, negotiating and resolving conflict.
  • Deadline oriented & works well under pressure.
  • Ability to juggle multiple tasks and projects.
  • Excellent verbal and written communication skills
  • A strong customer service orientation.

Rowan University values diversity and is committed to equal opportunity in employment.

All positions are contingent upon budget appropriations.