Associate Director, Corporate and Business Relations

Mar 27, 2017
Institution Type
Four-Year Institution


Reporting to the Director of Engagement, the Associate Director of Corporate and Business Relations is responsible for the development, solicitation, implementation and ongoing oversight of new and existing Alumni Association and Victor E. Bulldog revenue-generating programs, corporate sponsorships, online and print advertising, business partnerships, affinity partner programs, merchandising programs, and other income-generating activities.

Position Summary:

Major Duties of the job include:

  • Identify and prioritize new or expanded opportunities for revenue generation; develop and direct associated plans to ensure consistent messaging and brand awareness across all print, online and program communications.
  • Review and approve all materials and database requests associated with contractual agreements.
  • Research and solicit potential corporate sponsors, business partners and advertisers for Alumni Association programs and events; develop and execute associated business and plans to include cross promotion of sponsorships, advertising activities, and recognition for Alumni Association vendors and business partners. Through the establishment of business partnerships and sponsorships, engage partners in opportunities for philanthropic engagement with the Fresno State Alumni Association.
  • Research and solicit potential corporate sponsors, business partners and advertisers for Victor E. Bulldog programs; develop and execute associated business plans to include cross promotion of sponsorships, advertising activities, licensing and merchandising opportunities, and recognition for Victor E. Bulldog preferred partners and commercial partners. Through the establishment of business partnerships and sponsorships, engage partners in opportunities for philanthropic engagement with Victor E. Bulldog.
  • Develop advertising plans and strategies to support publication of the Fresno State Magazine. Establish ad space rates including, but not limited to magazine, digital content and web-based platforms (website, new media platforms, email marketing, Alumni Newsletter, Alumni App, etc.) to ensure achievement of established revenue goals.
  • Maximize use of Alumni Association, University and community events to engage directly with alumni, students, campus partners, and other constituent groups, to promote awareness of and participation in Alumni Association revenue- generating programs, and to generate new potential business opportunities.
  • Serve on related Alumni Association or University committees as assigned.
  • Attend conferences and external professional meetings and events as necessary.
  • Perform other duties as assigned by the Director of Engagement.


Minimum Requirements: Knowledge, Skills and Abilities:

  • Bachelor's degree in business, marketing, communication, or related field, and experience in sales, promotions, marketing, or advertising.
  • Demonstrated experience working on the development of revenue generating programs, preferably corporate sponsorships, programs or events.
  • Experience in soliciting, negotiating and managing contractual agreements with corporate sponsors and advertisers.
  • Excellent written, verbal and interpersonal communication skills
  • Strong project management, analytical, and budgeting skills.
  • Ability to work collaboratively with various constituents and levels of authority.
  • Demonstrated competency with computers, data systems and database management.
  • Ability and willingness to work some evenings and weekends, as well as travel on a periodic basis as required.

Filing Deadline:

Applications received by April 20, 2017 will be reviewed for minimum qualifications and given full consideration by the hiring manager and/or search committee. Qualified applicants received after that date will be forwarded upon request to the hiring manager and/or search committee.

Application Procedures:

Individuals interested in being considered for this position should submit an on-line application and attach the following supporting documents: 1) resume, 2) letter of interest which includes a narrative detailing how the candidate fulfills each of the required and preferred items listed under Qualifications, and 3) names, email addresses and telephone numbers of three references who can provide current assessments of the candidate's qualifications for the position.

Pursuant to Executive Order 883, reasonable accommodation is to be provided upon request from an employee or applicant with disabilities, unless doing so would impose an undue hardship on the campus. What constitutes a reasonable accommodation is to be determined by the campus on a case-by-case basis after it has received the individual's request for accommodation and engaged in an interactive process. Employees or applicants requiring reasonable accommodation should contact Human Resources directly at (559) 278-2032.

How To Apply:

To apply for this or any open position at Fresno State visit our online employment site at:

Other Requirements:

Pursuant to the requirements of the Immigration Reform and Control Act of 1986, any offer of employment is contingent upon verification of individual's eligibility to be employed in the United States.

A background check (including a criminal records check) must be satisfactorily completed (as determined by the CSU) before any candidate can be offered a position with the CSU. Failure to satisfactorily complete or pass the background check may be the basis for rescinding an offer of employment and/or affect the continued employment of current CSU employees who apply for posted positions identified as sensitive.

California State University, Fresno annual security report includes statistics for the previous three years concerning reported crimes that occurred on campus, in certain off-campus buildings or property owned or controlled by Fresno State, and on public property within, or immediately adjacent to or accessible from the campus. The report also includes institutional policies concerning campus security, alcohol/drug use, crime prevention, reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report by contacting the Campus Police Department or by accessing the following web site:

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. You can obtain a copy of this Executive order by accessing the following web site:

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Other Applicant Information:

Applicants will receive confirmation of receipt of their application materials via automatic email reply. In addition, qualified applicants will receive email notification at the conclusion of the recruitment process.

This is a full-time management position covered by the California State University Management Personnel Plan. Under this plan, employees are subject to management reviews and serve at the pleasure of the University President of that campus.

Equal Employment Opportunity:

The California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Order 883 prohibits discrimination and Executive Order 927 prohibits harassment, on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity, per HR 2004-12), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Retaliation against individuals for complaining about these proscribed conduct, opposing such conduct, or participating in an investigation or proceeding involving such conduct is prohibited by both executive orders.

Further, the California State University, Fresno's statement of commitment to equal employment opportunity principles is also found in the various collective bargaining agreements.

General Information:

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to offer high-quality educational opportunities to qualified students at the bachelor's and master's levels, and in certain applied disciplines, at the doctoral level. The current student enrollment is approximately 23,000, including a large percentage of students with diverse and
culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and world. California State University, Fresno promotes student learning and community engagement through faculty scholarship and service learning opportunities in collaboration with community organizations, educational institutions, industry, business and government. The University was one of the first U.S. Colleges and Universities to be selected by The Carnegie Foundation for the Advancement of Teaching for its Community Engagement Classification.

Metropolitan Fresno, with a multi-ethnic population of over 600,000, is located in the heart of the San Joaquin Valley on the western edge of the Sierra Nevada Mountain Range. The campus is within easy driving distance of San Francisco, Los Angeles, Yosemite, Kings Canyon and Sequoia National Parks, the Monterey Peninsula, Lake Tahoe, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.


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