Marketing Manager - Small Business Development Center

Mar 20, 2017
Institution Type
Community College

Marketing Manager - Small Business Development Center

Salary: $6,907.00 - $8,396.00 monthly
Job Type: Full-Time
Job Number: 17-072
Location: Long Beach, CA
Department: College Advancement Economic Resource Development
Closing: 4/7/2017 4:00 PM Pacific


Develops marketing strategies and initiatives for enhancing the visibility of the Los Angeles Small Business Development Center Network (SBDC) and Long Beach City College (LBCC) economic development programs. Develops and implements comprehensive marketing strategies to position the SBDC as the leading regional provider of small business advisory services, increase awareness of services, and maximize the number and quality of clients served.

The Marketing Manager is a management position that works with the Los Angeles Small Business Development Center Network to maximize awareness of SBDC business advisory services through effective messaging to target audiences, earned media, public promotions and presentations, with goals of increasing client success, securing additional funding and fund matching, and enhancing partnership opportunities.

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this class.
  1. Plans, creates, and implements regional and network-wide strategic marketing activities that increase the capability of providing small business advisory services. Positions the SBDC as the leading provider for advancing small businesses and economic vitality.
  2. Develops, implements, and maintains comprehensive marketing plans and budgets built on measurable performance benchmarks that expand awareness of SBDC services and increase the number, diversity, and quality of small business clients.
  3. Develops supporting programs and strategies for enhancing small business retention and expansion, exposure to additional services, and to assess client feedback and satisfaction.
  4. Develops and implements a printed, electronic, and social media strategy, with focus on earned media, to maximize outreach and position the SBDC as the 'go-to' source for small business information, resources, and advisory services.
  5. Develops 'brand' and 'messaging' standardization to support consistency in how small businesses recognize the SBDC and its links to host institutions. Develops recognition programs, such as client success stories, to highlight SBDC effectiveness.
  6. Participates and collaborates with LBCC District's Communications to integrate SBDC as an integral component of LBCC's economic development mission.
  7. Manages the LA Small Business Development 'lead' Center marketing staff, services, and arrangements with vendors. Establishes performance and financial accountability standards and monitors staff efforts at providing marketing and other services.
  8. Collaborates with service partners within the region and statewide to develop expanded awareness of the impact SBDC has on small business and economic vitality - to sustain and expand funding and partnerships.
  9. Participates in developing special events such as conferences, workshops, and other activities that support growth, awareness, and expansion of entrepreneurship in the region.
  10. Performs other duties as assigned that support the overall objective of the position.

Knowledge of:
  1. Professional background in in-house marketing to include public and media relations, communications, advertising, and social media.
  2. Principles and practices of research/data driven marketing campaign and project management and the design and implementation of comprehensive marketing strategies.
  3. Departmental and project budgeting techniques and financial management.
  4. Principles and practices of reaching target audiences with proper integration of graphics design, copy writing, print and electronic media.
  5. Principles of management and supervision, including performance measurement.
  6. Sufficient math skills to perform business financial calculations and statistical analysis.
  7. Using computer including applications for spreadsheets, word processing, data management, and presentation graphics.
  8. Written and oral English language and advanced human relations skills to influence internal and external audiences, make formal presentations, conduct training, and to manage the performance of others.
Ability to:
  1. Requires the ability to carry out all the accountabilities of the position.
  2. Requires the ability to develop and implement strategic plans, objectives, and program outcomes for the overall functional area and specific programs and promotions.
  3. Requires the ability to set up methods for tracking progress toward meeting program outcomes.
  4. Requires the ability to learn and apply the objectives and requirements of the SBDC and its stakeholders including LBCC, the Small Business Administration and others.
  5. Requires the ability to develop and maintain productive relationships with college staff, representatives of the SBDC service centers, business clients and partners.
  6. Requires the ability to demonstrate sound judgement and creativity in the application and interpretation of events, situations, rules, and regulations.
  7. Requires the ability to write in a professional manner, proofread and edit accurately, and compile presentation-quality reports.
  8. Requires the ability to train and provide work direction to others and to organize and manage multiple projects.
  9. Requires the ability to work flexible hours as the job requires, including evenings and weekends.
Education, Training and Experience:
The position requires a Bachelor's degree in business with emphasis in marketing, communications, advertising, public relations, or equivalent and six years of progressive responsible experience in a marketing, advertising, campaign design, and project management.

Licenses; Certificates; Special Requirements:
Requires a valid driver's license and insurability to operate a motor vehicle.

Additional Information
The physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands
Requires the ability to function primarily indoors in an office environment engaged in work of primarily a sedentary nature. Requires sufficient ambulatory ability to move about office and remote locations. Requires auditory ability to carry on large audience, work team, and telephone conversations. Requires near and far visual acuity to operate a motor vehicle, read printed material, computer screens, and observe physical layouts. Requires manual and finger dexterity to write and operate computers and other office equipment. Requires the ability to alternatively sit and stand for sustained periods of time to deliver presentations and walk through business production environments.

Mental Demands
While performing the duties of this class, the incumbent is regularly required to use written and oral communication skills; read and interpret complex data, information and documents; analyze and solve complex problems; observe and interpret people and situations; use math/mathematical reasoning; perform highly detailed work under deadlines on multiple concurrent tasks; and interact with District administrators, management, faculty, staff, state and federal agencies and funding sources, representatives of other public agencies and others encountered in the course of work.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is performed indoors in office and business locales where minimal safety considerations exist.

The Long Beach Community College District is committed to the principles of equal employment opportunity. It is the District's policy to ensure that all qualified applicants for employment and employees have full and equal access to employment opportunity and are not subject to discrimination in any program or activity of the District on the basis of ethnic group identification, race, gender, color, language, accent, citizenship status, ancestry national origin, age, sex, religion, sexual orientation, transgender, parental status, marital status, veteran status, physical or mental disability or medical condition, or on the basis of these perceived characteristics.

Disability Accommodations
If you require accommodations in the Application or Examination Process, please notify the Human Resources Office at least two days prior to the closing date, by calling (562) 938-4372.

APPLICATION PROCEDURES:To be considered a candidate for this position, all materials required should be received in the Long Beach City College Office of Human Resources by the Closing Date. Incomplete application will not be considered and disqualified from further consideration.

It is the applicant's responsibility to ensure that all requested materials are received. All material included in the application packet become District property, will not be returned, and will not be copied. All information qualifying an applicant for the position must be included on the Long Beach City College application. Do not submit a resume with the application. Resumes will be removed from applications. A complete file consists of all of the following:
  1. Completed electronically signed Long Beach City College application electronic form.
  2. Copies of college transcripts showing college coursework and/or degrees. Unofficial copies are acceptable during the application process. Candidates not holding the education requirements for a position must attach a statement in lieu of transcripts requesting an evaluation of experience to meet the position requirements.
  3. A brief sample marketing strategy document as described in the supplemental questions.
For information on LBCC Tips for Success, please click on the following link:


Applications will be reviewed for eligibility. Only applicants meeting the minimum qualifications will be invited to participate in the examination process at their own expense.

The supplemental examination application is the first phase of the examination process. Please answer each question thoroughly. They will be read and scored by Subject Matter Experts. You must pass all phases of the examination process to be placed on the eligibility list.

Supplemental Questions (Pass/Fail) Screening: Tentatively Scheduled for 04/21/17
Performance Examination/Qualifications Appraisal Interview (100%): Tentatively Scheduled for Week of 05/01/17
(Qualified candidates will be notified in writing of the time and location)

The district contributes to medical, dental, and vision insurance for the employee and eligible dependents, and life insurance for the employee. Benefits also include 21 vacation days and 5 management leave days.
01 Please provide an overview of your experience leading marketing activities for a service-based organization with multiple audiences and stakeholders. Highlight your work in brand development, strategic positioning, vendor relationship management, and identifying and growing overall awareness among key target client groups (particularly to small businesses and entrepreneurs if any). Include any measurable results from your activities.
02 Describe your experience in positioning a program or services, for a specific brand or organization, within a competitive environment.
03 Please describe your experience, and provide specific examples of working for a large complex organization and the challenges that environment presented in navigating policies, procedures and bureaucracy. Explain how did you overcame those challenges.
04 Please provide a brief sample marketing strategy document that you have created in the past. This sample should demonstrate your approach to developing and deploying a new initiative or program including description of specific marketing activities, target goals, audience and approach to measuring impacts/outcomes. Share any specific activities and outcomes that were a result of your strategy. This document must be submitted (attached) with your application. If this document is not received along with your application, your application will not be considered for employment. Have you attached the required document to your application?
  • Yes
  • No

Required Question

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