Marketing Specialist (Prof Serv Spec,3), AFT

Glassboro, New Jersey
Mar 17, 2017
Institution Type
Four-Year Institution
Rowan University is a public comprehensive state-designated research institution with approximately 16,000 students. Its main campus is located in Glassboro, N.J., 20 miles southeast of Philadelphia, with additional campuses in Camden and Stratford. The University comprises seven colleges and five schools: the William G. Rohrer College of Business; the Henry M. Rowan College of Engineering; the Colleges of Communication and Creative Arts, Education, Humanities and Social Sciences, Performing Arts, and Science and Mathematics; the Cooper Medical School of Rowan University; the Rowan University School of Osteopathic Medicine; the Graduate School of Biomedical Sciences; the School of Health Professions; and the School of Earth and Environment. Rowan is one of two public universities in the country to offer M.D. and D.O. medical degree programs. The institution is also home to the South Jersey Technology Park, which fosters the translation of applied research into commercial products and processes. Rowan has been recognized as one of the top 100 public universities in the nation and is ranked third among public institutions in the North by U.S. News & World Report.

The Marketing unit within the Division of Global Learning & Partnerships is responsible for developing and implementing strategies for the promotion of Rowan Global as well as its products and all associated activities. The role of the Assistant Director of Marketing will be to assist with marketing and advertising initiatives including market research as well as campaign development, implementation, and evaluation. This position reports to the Rowan Global Assistant Vice President for Marketing & Enrollment Management.


  • Research media outlets for ad placement for Rowan Global programs and marketing campaigns
  • Assist with the development of marketing and recruitment strategies based on data analysis
  • Write and edit content for advertisements, emails, direct mail and recruitment materials as needed
  • Manage social media accounts for Rowan Global, including development of ideas and social media marketing plan, posting content, and researching social media channels
  • Create and maintain regular reports in SalesForce CRM and related systems on lead generation and admissions data
  • Work with partner research organizations to design custom primary research instruments and pull relevant secondary data
  • Evaluate demographics, prices, distribution channels, and marketing outlets
  • Analyze data and trends to aid in setting marketing goals
  • Generate reports that analyze competition and customers
  • Offer insights about program potentials
  • Evaluate success of campaigns and various media channels and measure return on investment
  • Identify new market opportunities
  • Other related duties as assigned; some evenings and weekends may be required



  • Bachelor's degree in business/marketing, communication, or a related field
  • At least two (2) years of professional marketing experience (At least one (1) year in higher education marketing working with the adult/non-traditional student market and at least one (1) year experience utilizing a marketing automation system to create automated campaigns/messages)
  • Experience working with various media channels and marketing tools (e.g., print, paid search, seo, social media, and broadcast) and advertising placement
  • Strong computer skills including Microsoft Word, Excel, PowerPoint, and web-based applications
  • Ability to work under tight deadlines, manage multiple projects, and work well both independently and in a team
  • Self-motivated, results oriented, with a proactive attitude
  • Excellent written and oral communication skills
  • Excellent interpersonal and organizational skills
  • Proven outstanding customer service skills
  • Preferred

  • Experience with Pardot marketing automation and/or SalesForce CRM
  • Experience analyzing secondary market research

  • Rowan University values diversity and is committed to equal opportunity in employment.

    All positions are contingent upon budget appropriations.