Vice President for Strategic Engagement

Ferrum College is nestled in the Blue Ridge Mountains, 40 miles east of Roanoke, VA
Mar 16, 2017
Executive Administration Jobs
Vice Presidents
Institution Type
Four-Year Institution

The Vice President for Strategic Engagement is a newly created position that unites college-wide communication and engagement enterprises under the leadership of one individual who can create and execute a strategic and synergistic vision that defines the distinctiveness and excellence of Ferrum College. In this role, the Vice President is the primary architect and conductor of Ferrum’s communication and recruitment strategies.

The Vice President will lead a new organizational effort designed to integrate admissions, student engagement, communications, and alumni affairs to foster a stronger, more holistic vision of College mission and student success.  The Vice President will be expected to evaluate the current state of communications and identify ways in which the campus’s internal and external communications can better reflect Ferrum College’s distinctiveness. They will exhibit a results-oriented approach, focusing on outcomes and striking the right balance among traditional, digital, and social media.

Required Education and Experience:  Master’s degree in related field and five years of progressive management and leadership experience in communications, admissions, and/or alumni relations in higher education or closely related field.

Preferred Education and Experience:  Doctoral degree in related field.  Proven effectiveness and expertise in enrollment management: significant professional experience managing the complex interplay of marketing and recruiting strategies and enrollment goals; experience in the use of a range of marketing strategies and data analytics.  Experience with Slate Technolutions and Google Analytics.

Application Process:  Review of applications will begin immediately and will be accepted until the position is filled. Full consideration is assured for candidates whose materials are received by May 5, 2017. Applications should include a letter of interest, curriculum vitae, and the names of three professional references with email addresses and telephone numbers and be sent electronically (MS Word or PDF format) to Chris Chandler, Director of Human Resources, at  We anticipate that the VP will begin duties on July 1, 2017.

Letters of interest should provide a clear and coherent leadership vision for integrating Ferrum’s communications and enrollment strategies and engagement programming to create a powerful, cohesive brand and holistic student and alumni engagement experience.

A comprehensive job profile can be found at:

This institution is an equal opportunity provider and employer.

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