Social Media Community Management Specialist (PSS, 2)-AFT
Rowan University is seeking a Community Management Specialist to support web-based recruitment and retention efforts through all of the University’s primary social media outlets. This position requires expertise in social media, content development and analytics, and the ability to use technology to engage constituents based on data and forward-thinking philosophies. This role requires superior written and verbal communication skills, as the incumbent will collaborate with members of the Web Services team and other key communicators to increase the brand’s digital fluency and contribute to the overall recruitment and retention efforts of the University.
Under the management of the Social Media Coordinator, located in the Division of Student Life, responsibilities include but are not limited to:
o Monitoring, engaging and interacting with the University’s social media communities on a daily basis and serving as an extension of the campus experience as it relates to customer service.
o Organizing and creating a 365-day calendar each year for message propagation across all social media platforms, as well as developing new messages in real-time based on current events, while adhering to the University’s voice and standards of image/message consistency.
o Researching and implementing the latest industry social media best practices, and defining new and creative approaches to communicating via social media outlets.
o Establishing benchmarks and tracking/optimizing performance of all social media content on a weekly, monthly and yearly basis.
o Assisting the Social Media Coordinator in the implementation of a social media strategy to expand and strengthen the University’s recruitment and retention efforts.
o Assisting the Social Media Coordinator in the implementation of a social media policy.
o Contributing to a variety of web-based projects as needed with the Director of Web Services, Social Media Coordinator and Insights & Campaign Management Specialist.
o Collaborating with a variety of on- and off-campus team members, which includes but is not limited to designers, developers, writers, photographers and vendors.
o Some evening and weekend hours possibly required.
All applicants must have the following qualifications:
Interested applicants should include a cover letter highlighting relevant education and experience, a resume and the names of at least three references. Application must be submitted through the applicant tracking system: http://rowanuniversity.hodesiq.com/job-details.aspx?jobid=5391593
University Web Services / Linden Hall
Rowan University, 201 Mullica Hill Road, Glassboro, NJ 08028
email@example.comRowan University values diversity and is committed to equal opportunity in employment. All positions are contingent upon budget appropriations.]]>