Public Information Director I- Public Relations Coordinator
Job Title Public Information Director I- Public Relations Coordinator
Internal Title Public Relations Coordinator
Requisition Number 011504
Minimum Salary $43,956
Pay Basis Annually
Department Public Relations
Campus USC Columbia
Expected Fill Date
Job Posting Date 03-07-2017
Minimum Posting Period Ends 03-13-2017
Job Close Date
Type of Position
Job Type Full-Time
Job Category Professional/Administrative
If Research Grant/Time Limited, indicate the benefits provided
The University of South Carolina is seeking an experienced, creative public relations coordinator with the ability to develop and execute strategic communications on behalf of individual colleges and units on the Columbia campus. The successful candidate will be able to create engaging contentconsistent with USC's brand identity for external media outlets as well as other targeted key audiences. Experience with media relations, proficiency with existing social media channels and a knowledge of emerging trends in the public relations field is a must.
In addition to promoting the activities of the university, the public relations coordinator is responsible for developing the skills of faculty and staff to more effectively engage with external audiences.
The public relations coordinator will operate in a dynamic team setting and must have the ability to execute multiple projects simultaneously. An entrepreneurial spirit and curiosity about the superior teaching, research, and student experience on USC's campus is beneficial.
Coordinate promotion of a number of academic and administrative areas on campus
Develop and coordinate media relations and public information efforts and advises and trains administrators, faculty, staff and students within assigned units on how to effectively communicate to various audiences
Compile and distribute the department's media daybook
Develop pitches to local and national media outlets (including print, broadcast and web-based)
Create news tips and advisories
Coordinated media events
Use a broad range of traditional and emerging communications tools to amplify key messages, including various social media platforms
Serve as a brand ambassador and promote the professional services of the Office of Communications and Public Affairs to academic and administrative units
Skills and Qualifications:
Minimum of two years' experience in content strategy, journalism or public relations role
Proven ability to create engaging content across platforms
Track record of successfully pitching stories to external media
Proficiency with social media platforms and monitoring performance
Knowledge of AP style is a must along with the ability to be a self-editor
Project management skills and an ability to meet deadlines are necessary
Bachelor's degree and 5 years professional experience related to the development and dissemination of informational material. Two years of experience in a content strategy, journalism, marketing or public relations role.
Five years of experience in professional public relations role. Experience in professional journalism.
Documents which must be associated with this posting
List of References
Special Instructions to Applicants
SOC Code 27-3031