Assistant/Senior Assistant Director Admission, Off-Campus Prog.
Assistant/Senior Assistant Director Admission, Off-Campus Programs - 501093POSITION SUMMARY:
Coordinates the efforts of the Alumni Recruitment Committee (ARC), executes various initiatives and programs, evaluates the effectiveness of the ARC program, and oversees the budget for the ARC Program. As an integral contributor, this individual is also responsible for the recruitment, selection, and enrollment of an academically superior and diverse class each year. Manages an international and domestic region of prospective students and families, plans, implements and evaluates major admission activities and programs, and represents the University to a wide and diverse audience to influence college choice decisions. Extensive international and domestic travel is required.
RESPONSIBILITIES: Alumni Recruitment Committee
Plan, implement, and evaluate all alumni volunteer activities through ARC, including volunteer management and recruitment and training of new ARC members and regional coordinators. Oversee ARC coverage for college fairs and high school programs and alumni interviews to meet or exceed strategic prospect management goals.
Manage the ARC development plan. This includes market research and development, creation of a master plan to appropriately cover all regions of the United States as well as select international markets, and relationship management/collaboration with the Office of Alumni and Career Services.
Develop and manage all aspects of ARC promotion, logistical arrangements, training and protocol documents, and technology to support the tracking of program quality and participation.
Manage the ARC budget index; prepare and monitor budget, reconcile expenditures, and research and develop program enhancement requests related to project responsibilities.
Develop, implement, and evaluate long-and short-term programmatic goals and action plans. Compose annual reports and updates. Formulate policies and procedures as they relate to alumni volunteers.
Research assigned geo-markets using national, international, and institutional data to determine the recruitment goals for the regions.
Establish short- and long-range prospect management goals and action plans for the regions. Develop and implement strategies and tactics to identify and expand the potential numbers and types of top prospects in the regions.
Determine those recruitment activities that are most effective for each market sector and develop a recruiting plan with justifications for recruitment activities selected; manage the regional travel budget for expenditures associated with recruitment activities.
Plan and implement admission activities related to recruiting and yielding prospective students, including planning all travel logistical arrangements and coordinating school visits, regional receptions, alumni interview training, counselor programs, and off-campus interviews. Evaluate and assess the effectiveness of admission activities for each geographic region.
Interview and counsel students individually and in small groups to determine the students' educational interests and needs and align those interests and needs with the features and strengths of the University.
Create and utilize queries, reports, and documents in CRM to facilitate recruitment activities and assess the effectiveness of recruitment activities. Annually review, revise, and develop year-end reports for regional prospect management, recruitment activities, and project responsibilities.
Significantly contribute to planning sessions by infusing perspectives, experiences and opinions that will direct strategic decisions. As a result of planning sessions, direct the creation, implementation, and evaluation of new recruitment and admission initiatives that support off-campus programs.
Cultivate and sustain a "directive counseling" relationship with secondary school college counselors, independent counselors, and other professional organizations with the goal of encouraging top prospects to consider Richmond as a first choice. Sustain long-term productive contact with constituencies via email, correspondence, and telephone.
Review in a holistic manner the academic and personal qualifications of candidates and prepare applications for presentation to the Admission Committee or Richmond Scholars Committee. Participate as a member of the Domestic Admission Committee that determines decisions of accept, merit scholarship consideration, wait list, and deny; decisions are made independently or in cooperation with other colleagues in Admission Committee. Participate also as a member of the International Admission Committee in the need-aware admission process for non-US citizens/permanent residents. Serve as External Affairs Officer representing the University to a wide and diverse audience at college fairs, high schools, information sessions, and regional receptions. Create informational and persuasive presentations of up to 45 minutes in length that address the educational needs of various groups (2-3 families to audiences of 500). Initiate and develop new presentation concepts and ideas as appropriate for evolving audiences
Pay Grade 6
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