Online Marketing Analyst

Employer
Branded Online
Location
Orange County, CA
Posted
Feb 23, 2017
Institution Type
Outside Academe


Job Description

Branded Online, LLC

Online / eCommerce Marketing Analyst

Salary: DOE

Overview

About Branded Online

Branded Online comprises a collective think-tank of talented ecommerce and online marketing professionals who are well versed in the creation, execution and management of a large segment of today's top brands. We are a one-stop end-to-end provider of branded ecommerce solutions. Branded Online offers a variety of services including site development, online marketing and warehousing merchandise. Our job is to let you innovate and transform your brand while we attract and retain your customers through superior execution of your ideas. It is, after all, what we do best! After a great deal of success managing many of the world's leading ecommerce sites, we know that online shoppers are evolving. And at Branded Online, it's our forte to ensure your brand evolves with them.

Job Overview
Are you interested in a unique career opportunity where you can represent and get to know a portfolio of big brands in fashion? Unlike other organizations, you will have exposure across a large organization amongst various departments and be able to drive growth strategies that impact all of our brands.

Responsibilities
  • Manage daily/weekly/monthly analytics for all clients
  • Focus analysis on online traffic sources, conversion rates and online to offline customer activity
  • Closely monitors digital campaign performance and develops reporting tools to communicate progress to clients and internal team
  • Deliver actionable insights to improve acquisition, retention, performance, and customer experience
  • Understands and communicate marketing performance through venues such as keyword performance, ad copy, SEO, SEM, print, email, Social, A/B testing, and conversion rate optimization - drive change through suggested improvements.
  • Assist with Email Deployment & Reporting via our ESP Platform
  • Responsible for data collection design and facilitation of data aggregation for all digital assets to gather accurate and comprehensive data to support the organization.
  • Performs ad-hoc analysis as requested by clients, team leaders, or senior leadership for various presentations and business decisions.


Requirements:
  • Bachelor's degree required in Marketing, Business, Mathematics, Economics or other business related discipline
  • Minimum 2-4 years experience in digital marketing and analytics
  • Experience with Web analytics tools such as Omniture, Google Analytics, Web Trends, Jirafe
  • Experience with Affiliate Marketing (PepperJam, LinkShare, CJ)
  • Experience with Search Engine Marketing (AdWords, Bing)
  • Expert knowledge of MS Excel inclusive of logic creation, pivot tables and automation techniques
  • Strong quantitative analytical and problem solving skills
  • Familiarity with CRM, segmentation, data management, data measurements, and/or statistical analysis


Cultural Skills:
  • Emotional intelligence, demonstrates tact and diplomacy, team player
  • Demonstrates confidence, champions values, cool under pressure
  • Good communicator, oral and written
  • Builds and maintains relationships
  • Good judgment and collaborative


Company Description
Branded Online comprises a collective think-tank of talented ecommerce and online marketing professionals who are well versed in the creation, execution and management of a large segment of today's top brands. We are an end-to-end provider of branded ecommerce solutions. Branded Online offers a variety of services including site development, online marketing and warehousing merchandise. Our job is to let you innovate and transform your brand while we attract and retain your customers through superior execution of your ideas. It is, after all, what we do best! After a great deal of success managing many of the world's leading ecommerce sites, we know that online shoppers are evolving. And at Branded Online, it's our forte to ensure your brand evolves with them.


Orange County, CA

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Wed, 22 Feb 2017 13:49:07 PST

PI96935001