Feb 04, 2017
Institution Type
Four-Year Institution

Duties: The Senior Associate Director for Marketing and Communications reports to the Director of Admissions; is a member of the Admissions Committee responsible in part for the recruiting, evaluation, and selection of Wharton MBA students; and is the point person for the development and execution of marketing and communications strategies for the Wharton MBA offices of Admissions and Financial Aid.

As an active, contributing member of the Admissions Committee, the Senior Associate Director of Marketing and Communications is responsible for delivering an extremely high caliber, diverse class each year. This individual will participate in recruitment activities (representing the School locally and around the world), evaluate applicants for admission, and play an active role in the yield process.

Additionally, this individual manages the offices' brand and marketing strategies using a multi-channel approach to engage with our global audience throughout their Admissions journey. Deep, innovative, hands-on knowledge of CRM technology, social media, video, print, and web platforms is required, with a real interest in the Admissions process. The Sr. AD of Marketing and Communications will establish and execute on a comprehensive marketing plan managing simultaneously recruitment, application, yield, and matriculation strategies.

The Sr. AD of Marketing and Communications sits in a unique position, working primarily within the construct of the Admissions Committee as well as with constituents across the School and marketing professionals both internal and external. The ability to move between groups and advocate for the needs of stakeholders is critical.

Qualifications: A Bachelor's Degree and 5-7 years admissions, marketing, communications, or related education/experience with strong interpersonal, project and people management, and presentation skills, or equivalent combination of education and experience required. The ideal candidate will have exemplary written and oral communication skills, reading/evaluation ability, strong detail orientation, and the ability to work as a high level contributor, collaborator, and self-starter. Significant project experience in marketing/communications is required with a preference for experience in multi-channel marketing and lead generation. Experience working with CRM technology and social media platforms are strongly preferred. Willingness to travel (both domestic and international), keep non-traditional hours, and work in teams in the context of an innovative and entrepreneurial environment are critical to success in this position.

Reference Number: 07-24948

Salary Grade: 028

Employment Type: Exempt

Org: Graduate Admissions

Special Requirements: Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

Job Family: B-Executive/Managerial Administration

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