DIRECTOR, MARKETING & MEDIA

Location
Alvin, Brazoria County
Posted
May 09, 2016
Employment Type
Full Time


DIRECTOR, MARKETING & MEDIA


Posting Number: 00296

Classification Title: FT PROFESSIONAL

Position Status: Full Time

Pay Grade/Step: Grade 7; recruting range $62,468 - $72,417

Position Type: Administrative/Professional

Position Summary:
The Director of Marketing and Media will lead, oversee and execute the development and implementation of comprehensive marketing and recruiting strategies that promote and advance Alvin Community College's mission and goals. The Director will manage a consistent brand and message that positions the College as a recognizable leader with students, businesses, alumni and in the community.

  • Responsible for developing the annual marketing plan for the College including strategic marketing planning, market research, digital strategies, budget development, and assessment of return on investment based on measurable outcomes.

  • Coordinates the digital and print publications of all materials to strategically and effectively communicate information to internal and external audiences.

  • Hires, supervises and manages performance of all marketing and media staff and contractors including marketing, graphics, social media, web, print, recruiting, videography and photography.

  • Develops and implements policies for ACC branding and style guides.

  • Provide leadership, expertise and creativity in all marketing pieces that promotes enrollment and student/faculty success.

  • Provide leadership for the support of college initiatives that partner with colleges, business and industry, and government agencies regionally or nationally.

  • Collaborates and works closely with members of the college community to ensure consistent and integrated messaging in all marketing pieces and website.

  • Tracks and manages changing technologies and trends in marketing, publishing and communications practices in order to better develop and maintain appropriate procedures and processes related to efficient communication materials production.

  • Develops a system for maintaining of all graphics and photography files.

  • Represent the college and attend off campus events. This may involve weekend and evening work.

    Minimum Qualifications:
    Bachelors degree in marketing, journalism, communications, public relations or other closely related field
    Experience in leading creative and innovative projects to enhance image and success
    Knowledge of web development tools and content management skills
    Familiar with Adobe Creative Suite
    Experience in managing a budget
    Demonstrated experience in project management, including planning, development and implementation
    Experience in marketing, photography, graphic design, printing technology, integrated marketing, web design, web development and management, social media, and videography
    Excellent written and oral communication skills

    Preferred Qualifications:
    Masters degree in marketing, journalism, communications, public relations or other closely related field

    Work Hours:
    Standard 40-hour work week

    Closing Date:

    Open Until Filled: Yes

    Special Instructions to Applicants:


    To apply, please visit https://jobs.alvincollege.edu/.